Sales Teams Must Plan Purposefully with Julia Lustig, Seismic

The Unexpected Lever

Is your team ready to tackle the next year head-on?

In this episode, Jarod Greene sits down with Julia Lustig, Head of Sales Engineering for Southern Europe at Seismic, to discuss what sales teams need to be thinking about. With budgets tighter than ever, Julia shares how to make data-informed decisions, foster collaboration, and stay flexible while maintaining focus.

You’ll discover why small, intentional changes can drive big results and how aligning your team around a shared mission sets the stage for success.

In this episode, you’ll learn:

1. The Power of Purposeful Planning: Being intentional with your strategy can help teams navigate tight budgets, limited resources, and changing markets.
2. Data-Driven Decision Making: Analyzing patterns and structuring feedback from clients and prospects can guide teams toward focused and impactful actions.
3. The Importance of Collaboration: Fostering a collaborative environment helps teams align around a shared mission while avoiding scope creep and chaos.
4. Small Steps, Big Results: Breaking down challenges into manageable actions can lead to meaningful progress and sustainable success.

Things to listen for:

(00:00) Introduction

(00:42) Why businesses must embrace purposeful planning

(01:28) Using data to focus on what works and avoid chaos

(02:26) Collaboration and structured feedback in decision-making

(03:18) How small, intentional changes lead to long-term success

(04:06) Balancing flexibility and commitment in team strategies

(05:00) Julia’s advice on mental health and speaking up