How a Reddit Post Led to a $5M Skincare Brand

The Unofficial Shopify Podcast

Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.

Show Links

• Dermazen
• r/sebderm
• Disrupter School
• Vocal Video
• Insta: @austinthebeals
• Insta: @dermazenco
• SBA Loans
• Google & YouTube App
• Shopify

Sponsors

• Zipify
• Cleverific
• Omnisend

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