3. Live AmA, Arvid Kahl: I built and sold a $55k MRR SaaS, built an engaged audience, and wrote two books about those journeys

The Usual SaaS-pects with Ch Daniel

Arvid's Bio

Hey everyone,

I'm Arvid Kahl, I am a software engineer, a founder, and a writer.

In 2017, I founded the EdTech SaaS FeedbackPanda with my partner Danielle Simpson. We bootstrapped the business from nothing to $55.000 MRR within two years. At that point, we sold the business to a Private Equity company for a life-changing amount of money.

Right after that, I started blogging about that journey. That blog turned into an online guide, which turned into a book — mostly because people asked me for it. The book Zero to Sold chronicles the FeedbackPanda journey from start to finish.

While all of this happened, I became much more active on Twitter and in other bootstrapping communities. Over time, I gathered a sizeable following, which in turn lead to me writing about honest and empowerment-based audience-building. The Embedded Entrepreneur is my latest book, aimed at founders who want to find their audience and build a business with & for them.

I've worked for VC-funded software businesses, agencies, mid-size software shops, and even bootstrapped a few SaaS businesses.

Ask me anything about starting, running, growing, and selling bootstrapped SaaS businesses, how to build audiences without being selfish, and anything else.

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Links

Reddit SaaS: https://www.reddit.com/r/saas

My Twitter: https://twitter.com/chddaniel