The Power of Specialization & Why You Should Say ‘No’ More Often | David Barnett

The Wealthy Contractor

EPISODE 210: Many professionals in the contracting industry often find themselves distracted by adding on too many types of services or accepting one-off jobs they don’t specialize in.

Instead of focusing on a few offers, they try to take on every part of the market, and end up with inefficient systems, disgruntled employees, unhappy customers, and very little profit.

They are the “Jack of all trades, master of none.”

But this doesn’t have to be the reality for you!

You can avoid all of this, and all you need to do can be summarized in one word: Specialization.

Specialization – and saying ‘no’ to non-specialist work– is the secret to a flourishing home improvement business, and no one knows this better than this week’s guest on The Wealthy Contractor Podcast, David Barnett.

David has over two decades of experience in our industry and is the owner of Barnett Roofing in Knoxville, Tennessee.

In this episode, he shares with us his entrepreneurship journey and discusses the importance of specialization, why you should say ‘no’ more often, and why generational business building matters so much.

He’ll also be breaking down his hiring strategy, the best way to ensure new hires fit into your company's culture, and his secret to employee retention.

Are you ready?

Let’s dive in!

Key Takeaways:

Introduction (00:00)

The backstory of Barnett roofing (01:10)

The importance of saying ‘no’ (03:18)

Stand in your lane! (06:05)

Why mindset is everything (10:51)

No need to reinvent the wheel (16:45)

How to hire the right people for your business (20:04)

The COVID boom is wearing off (24:21)

The future for David (29:20)

The secret to employee retention (32:00)

Additional Resources:

⚡ Learn more about David’s work: https://www.facebook.com/BarnettRoofing/

⚡ Check out their website: https://www.barnettroofingknoxville.com/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!