507 TORI WILLIAMS: From Glam Services to Global Recognition as an Event Curator and Designer

The Wedding Biz - Behind the Scenes of the Wedding Business

Andy is so honored to bring Tori Williams of Tori Williams Events onto the show today! Tori is a world renowned luxury event curator who has showcased her work on major television networks such as Lifetime, Bravo, and The Food Network, and she is even the star of the VH1 original series My Celebrity Dream Wedding! She joins Andy today to discuss everything from childhood influences to pivotal moments that shaped her career!

Tori shares her journey from cosmetology to becoming a sought-after event curator and designer. With a client list featuring names like Tyler Perry Studios and the Atlanta Ballet, Tori's expertise extends beyond simply planning events; it's about crafting unforgettable experiences!

Listen in, and discover the secrets behind Tori's rapid success as she sheds light on the importance of client experience, the creative process, and the challenges of balancing business with creativity. From TV appearances to hosting workshops, Tori's passion for her craft shines through as she discusses her plans for the future, including a focus on large-scale productions and education initiatives.

Join Andy for an inspiring conversation filled with insights into the world of high-end event planning and the dedication it takes to create magic for clients. He hopes that you enjoy this conversation, and if you do, he would really appreciate it if you didn’t keep it to yourself and were to share it with a few good friends and industry colleagues who might also enjoy it! He would also appreciate it if you were to leave a top review wherever you listen to the show because that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!

Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:04] - Andy announces that, to catch up on past interviews, two new episodes per month will be released temporarily.

[0:50] - Andy’s guest today is Tori Williams of Tori Williams Events!

[2:17] - Tori reflects on how her grandma's influence shaped her love for hosting events and how pursuing cosmetology led to a master license.

[4:41] - Why and when did Tori transition into event planning?

[7:26] - Tori’s focus is on the experience, making clients feel special in their milestone events.

[10:14] - Tori never actively pursued television opportunities; they found her through social media or referrals.

[12:40] - Balancing regular job duties with TV filming was stressful but valuable for Tori's brand.

[14:28] - Tori reveals that she is expanding beyond weddings and is focusing on larger productions and diverse events.

[17:56] - From where does Tori get her inspiration?

[20:20] - Tori shares how, last year, she organized an award show for entrepreneurs, embracing creativity without client direction. [22:25] - Tori also gives an example of having coordinated a wedding for a friend, putting trust into the design process. [25:11] - Tori argues that strong business ethics, a dedicated team, and structure are crucial for success.

[28:00] - Tori restarted hosting workshops post-COVID, attracting 32,000 subscribers through webinars and challenges.

[30:47] - Tori reveals that she often speaks on event production, luxury industry entry, celebrity clients, television, and business insights.

[31:39] - In her current career, Tori aims for a few large productions anually and prioritizes education.

[32:45] - Andy reveals where Tori can be found online.

LINKS AND RESOURCES

Find Tori:

Tori Williams Events - Website Tori Williams Events - Instagram Page

Tori Williams Events - Pinterest Page Tori Williams Events - YouTube Page

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Title Sponsor: This episode is sponsored by Kushner Entertainment.