Marketing Big Food & Bev Brands with Tiffany Wilburn

The Zee Marketing Podcast

Tiffany Wilburn is a fractional food & beverage Chief Marketing Officer, the founder of Clever Disruption, and brand strategist who has been published in AdWeek. Throughout her career, she has helped larger-than-life brands such as Nestle, TGIF Fridays, Hot Pockets, and Southern Comfort (AKA: SoCo) revamp their marketing strategies, develop new products, reach new audiences, and grow their market share. In addition to food/bev, she also provides consulting to beauty and CPG (consumer packaged goods) brands.

In this episode we talked about her work with big food/bev brands, lesser-known regional styles of pizza, sweet whiskey, and what makes a grocery shopper pick your product off the shelf over that of your competition. Apologies in advance if this episode makes you hungry!

Connect with Tiffany Wilburn: https://www.linkedin.com/in/tiffanywilburn/

Learn More: https://www.cleverdisruption.com/

Watch the episode on YouTube here: