0 - £200k/Month Using Google Ads To Scale Ecommerce Businesses - How To Scale in 2024 | Joe Morrobel Ep.14

Theo Clarke Podcast

In this week's podcast, Joe Morrobel and I reveal how to scale Ecommerce business with Google Ads in 2024, covering:- Where to start (competitor research)- Leveraging Google Trends/Keyword Planner- Calculating search demand - The value of an external perspective (mentor/coach)- Understanding your COGS, B/E ROA & target KPI's- Interruption-based marketing vs high-intent traffic- Using data to your advantage- The importance of MER and backend analytics - When to use 3rd party tracking & attribution- Scaling strategies based on SKU count- Gaining an unfair advantage with scripts & Ai, tools & software- Semi-automating media buying with dynamic rules- Overcoming the problem with PMAX & branded search- High, Med & Low campaign priority- Why to avoid optimised targeting at all costs- Reaching TAM (total addressable market)- Scaling TOF GDN & audience targeting/layeringTheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.---Join The #1 Google Ads Community & learn proven strategies to scale eCommerce businesses with Google Ads 👇https://bit.ly/google-ads-ecom-academy---Request A Free Google Ads Audit (Book A Call) 👇https://bit.ly/pdm-google-ads-audit-vsl---Follow our Socials:Theo's Twitter: https://twitter.com/TheoClarkePPCTheo’s Instagram: https://www.instagram.com/theo_clarkePodcast Instagram: https://www.instagram.com/theoclarkepodcast/Guest's Instagram: https://www.instagram.com/joe.morrobel/---Subscribe to the Podcast:YouTube: https://www.youtube.com/@TheoClarkePodcastSpotify: https://podcasters.spotify.com/pod/show/theoclarkepodcastRumble: https://rumble.com/user/TheoClarkePodcast#dubai #podcast #entrepreneur