How To Overcome Growing Pains and Build a Thriving Concrete Business

This Is Concrete

Karen Keyes is the President and Owner of The Art of Concrete LLC, a Denver concrete company renowned for its expertise in exterior decorative concrete. Karen has deeply entrenched roots in concrete, from learning the creative side of the industry at her family’s business to holding leadership roles across industry verticals, including business development, marketing, and consultancy. Karen is LEED BD + C AP certified and holds a master's degree in organizational leadership from the University of Denver. A thought leader in her field, she writes for various industry publications, including Concrete Decor, and has authored the book Designing with Concrete.

In this episode…

Every ambitious leader has growth goals, but is your business prepared to handle growing pains? While business growth is positive, how do you balance being committed to your vision and making the necessary changes to scale your company?

Karen Keyes is a seasoned decorative concrete expert who’s created a niche for herself in decorative concrete, distinguishing her career on the philosophy that “concrete is a medium that can bridge the gaps in design and harmonize with its surroundings." However, running a rapidly growing decorative concrete company comes with challenges. Her company has doubled in size from last year and is experiencing “growing pains.” According to Karen, business owners wear many hats and navigate the challenges of finding talent, particularly in project management and industry knowledge. In addition, a growing company can put added stress on managers and teams.

Join Chad Gill in this installment of This Is Concrete as he welcomes Karen Keyes, the President and Owner of The Art of Concrete LLC. Karen discusses the intricacies of the decorative concrete industry and how to overcome growing pains while building a thriving business. She highlights the importance of work-life balance for concrete finishers, the benefits of growing a crew from within, and how to price intricate projects.