Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

Do you ever feel like the wrong people are buying from you?

Many of my students come to me with a vision of their dream customer.

The problem?

The only people buying their Jewelry are outside their target demographic.

And worse - this misalignment results in low sales.

These students don’t understand why their marketing seems to be attracting the wrong people.

In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

In this episode, I cover:

• [0:00] Latest News and Announcements

• [5:32] Identifying your ideal client

• [14:10] Why most Jewelry lines repel your dream client - and which attract them

• [18:16] Aligning your brand’s story & messaging to your ideal customer

• [21:27] The social media strategies that discourage engagement - and what to do instead

• [26:04] Picking photography models that resonate with your dream customer

• [29:05] Email marketing strategies that nurture email leads to conversion

Here are the resources mentioned in the show:

Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

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