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The Refund Clawback: A New Tactic in E-Commerce?
Manage episode 421008589 series 2555639
It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
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Privacy & Opt-Out: https://redcircle.com/privacy
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Manage episode 421008589 series 2555639
It seems ridiculous — asking people to buy something from you as you're refunding them from a previous purchase. But researchers say — it works. Also: PayPal is planning a big splash in the ad pool. And Instagram has a new "just add meme" button.
Contact Us • Links to today’s stories
📰 Get our free daily newsletter
📈 Advertising: Reach Thousands of Marketing Decision-Makers
🌍 Follow us on social media or contact us
Get these exclusive benefits when you upgrade:
✅ Listen ad-free
✅ Back catalog of 20+ marketing science interviews
✅ Get the show earlier than the free version
✅ “Skip to story” audio chapters
✅ Member-only monthly livestreams with Tod
And a lot more! Check it out: todayindigital.com/premium
✨ Already Premium? Update Credit Card • Cancel
MORE
🆘 Need help with your social media? Check us out: engageQ digital
📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!
⭐ Review us
UPGRADE YOUR SKILLS
Google Ads for Beginners with Jyll Saskin Gales
Inside Google Ads: Advanced with Jyll Saskin Gales
Foxwell Slack Group and Courses
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.
Some links in these show notes may provide affiliate revenue to us.
Privacy & Opt-Out: https://redcircle.com/privacy
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