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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Together Towards Net Zero
סמן הכל כלא נצפה...
Manage series 2881967
תוכן מסופק על ידי UCL Public Policy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי UCL Public Policy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Across the UK, local authorities are declaring a climate emergency, seeking to lead action at a local level to reduce carbon emissions, increase biodiversity, transition to net zero and ultimately improve the quality of life of their residents and the local environment. In this podcast series from UCL and the Local Government Association (LGA), researchers and policy professionals from councils across England share their reflections on working together on the Net Zero Innovation Programme - exploring opportunities and challenges faced in partnering with those from different worlds to help achieve net zero emissions commitments.
…
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7 פרקים
סמן הכל כלא נצפה...
Manage series 2881967
תוכן מסופק על ידי UCL Public Policy. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי UCL Public Policy או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Across the UK, local authorities are declaring a climate emergency, seeking to lead action at a local level to reduce carbon emissions, increase biodiversity, transition to net zero and ultimately improve the quality of life of their residents and the local environment. In this podcast series from UCL and the Local Government Association (LGA), researchers and policy professionals from councils across England share their reflections on working together on the Net Zero Innovation Programme - exploring opportunities and challenges faced in partnering with those from different worlds to help achieve net zero emissions commitments.
…
continue reading
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1 Together Towards Net Zero: The LGA and UCL Partnership - Creating the Programme 32:22
32:22
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אהבתי32:22
In this final episode for the series, we sit down with the organisers of the programme, UCL and the Local Government Association. We will be going behind the scenes to explore the highs and lows of the partnership and how they developed an idea into an innovative network of officers and academics. It will cover how the partnership came about, the challenges and opportunities, what they have learnt along the way and anything they might have done differently. Joining us are Katherine Welch, Deputy Director of Partnerships at UCL Public Policy and Grace Abel, Programme Manager at the Local Government Association. We are also joined by Dr Kris De Meyer and Dr Lucy Hubble-Rose who were the expert facilitators of the programme and are part of UCL’s Climate Action Unit.…
In this episode, we’ll be discussing how the partnerships are feeling about graduating the programme and the next steps for their projects. As discussed in the last episode, with COP26 being hosted this year our partnerships have had to start thinking about the future of their projects and how their good work will be continued. We will also be catching up with one partner who moved roles during the programme, and what he is up to now. Joining us are Alex Rainbow, Carbon Neutral Cornwall Assessment Specialist at Cornwall Council. Leanne Wilson, Policy and Economy Adviser at North of Tyne Combined Authority. And Peter Lefort, Impact and Partnership Development Officer at University of Exeter, but was previously at Cornwall Council.…

1 Responding and overcoming challenges 33:15
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אהבתי33:15
In this episode, we explore some of the challenges our teams have had to overcome as they take their projects from theory to practice. We speak to two of our partnerships - one from Hertfordshire and the other from the London Borough of Sutton. Joining us are Julie Greaves from Hertfordshire County Council, Michael Page from the University of Hertfordshire, Dermot Barnes from the London Borough of Sutton Council and Stephen Evans from UCL Energy Institute. More information and transcript on https://www.ucl.ac.uk/public-policy/net-zero-innovation-programme-ucl-and-local-government-association-collaboration…

1 The Benefits of Working in a Cohort 25:23
25:23
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In this episode we explore how the partnerships have approached working in a cohort, and how the network has benefitted their projects. Two of our partnerships will be joining us today, The University of Worcester and Worcester City Council, and Essex University and Colchester Council. The two teams have been asked to reflect on how the programmes network has helped them to develop their projects as well as sharing challenges and reflections. The partnership from Worcester explained how they have gained a number of new tools from speaking to other projects, while Colchester and Essex noted how useful it has been to be able to call up other group members for advice. Joining us are Ruth Corrall, Environmental Sustainability Officer at Worcester City Council, Katy Boom, Director of Sustainability at University of Worcester. Ben Plummer, Climate Emergency Project Officer at Colchester Borough Council and Dr Jane Hindley, Deputy Director of Interdisciplinary Studies Centre at Essex University More info: www.ucl.ac.uk/public-policy/net-…tion-collaboration Transcript: www.ucl.ac.uk/public-policy/toge…-podcast-episode-5…
In this episode, we talk with one of our partnerships and reflect on their participation in the Action Learning Groups. We speak to partners from Barnsley Council and Leeds Beckett University who are delivering a project on low-energy housing. The Action Learning Groups were a chance for the projects to come together with other partnerships and discuss challenges they have faced whilst in the delivery phase of the programme. The partnerships were asked to bring 3 objects; one red, one yellow and one green to indicate how they felt they were progressing. After this exercise, they were split into smaller groups to discuss their challenges and hear feedback and suggestions from their peers. Joining us are Sara Scholes, Project Manager for Housing Strategy and Growth Regeneration and Culture at Barnsley Council and Martin Fletcher, Research Fellow at Leeds Beckett University. Transcript: https://www.ucl.ac.uk/public-policy/together-towards-net-zero-podcast-episode-3…
In this episode, we catch up with one of our partnerships and reflect on our series of sandpits. We speak to partners from Lewes and Eastbourne Councils and University of Sussex who are undertaking a project looking at alternative financing mechanisms applied to sustainability projects. The sandpits were developed to create a space for teams to brainstorm and share insights across the cohort. The sandpits looked at defining an achievable problem statement for each project, how the teams would look to solve it and deriving expected outputs, roles they would take on in their projects and identifying key stakeholders who would be important for their projects. Finally the teams had an opportunity to present their project plans to others in the group for feedback and discussion. Joining us are Kate Richardson, Strategy & Partnership Lead for Sustainability at Lewes and Eastbourne Councils, and Dr Donal Brown, Research Fellow (SPRU - Science Policy Research Unit) at University of Sussex. Read the transcript here: https://www.ucl.ac.uk/public-policy/together-towards-net-zero-podcast-episode-2…

1 The Partnership Building Workshops 32:52
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אהבתי32:52
In the first episode of our Together Towards Net Zero podcast series, we speak with one of our teams from Cambridgeshire County Council and UCL who are undertaking a project on a procurement carbon calculator and code of practice. We discuss how they approached, undertook and reflected on our series of workshops, which explored the different challenges to achieving net zero, navigating polarisation and avoiding gridlock, and tools for identifying and resolving barriers to effective partnerships. Joining us are Emily Bolton, Climate Change Officer at Cambridgeshire County Council, and Dr Isabela Butnar, Senior Researcher looking at net zero energy systems and Across the UK, local authorities are declaring a climate emergency, seeking to lead action at a local level to reduce carbon emissions, increase biodiversity, transition to net zero and ultimately improve the quality of life of their residents and the local environment. Transcript: https://www.ucl.ac.uk/public-policy/together-towards-net-zero-podcast-episode-1…
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