Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Pete has tips on how to have a sexy single Valentine's Day! What about the eggs? Pete knows! Half Time recap with style! Plus Valentines Day memories and tabloid stories!
We discuss the inauguration with hats! Wendy Williams update!Where is she? Meghan Markle's new show! Is it a practical affair? Pete gets more panties and reads more tabloids! Ding Dong?
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We list what's in and what's out in 2025! America's newest star Luigi! Is she in cashmere? My holiday hotel went askew! Plus tabloid headlines and more! Who is she?
An investigation into the mysterious drones and Luigi. Who is she? Pete learns about Gooning. What is she? Our favorite tabloid stories of 2024. Where is she? All this and Xmas carols! Affair!
We talk the unhinged Wicked press tour! Pete breaks down JonBenet Netflix program. Donatella Versace's new face and Jussie Smollett's new life! Pete solves the mystery of Marilyn Monroe with the help of some dolls. Plus tabloid trash and cashmere undies! There's the door!
TTL reveals The Hottest Trashie Alive! Thanksgiving recipes from West Hollywood. James Dean lover revealed and missing teeth!My scene from WICKED! I'm boxing and reading tabloids at the same time!
The night after the election and I sing an anthem for all us Trashies! My tips on how to relax post election. Melania's Xmas decorations. My childhood election story! I read a vintage tabloid story. Whoa! Plus tabloid fun for all! We need it!
Yes we had a ball the night before the election! I give you all the Pennsylvania updates! Is my Hollywood affair still fast or did it crash out? Plus Carol Channing, Shawn Mendes and Selma Hayek and Nicole Kidman fight over fashion? Plus more tabloid trash!
Its a freaky Friday Halloween party! I read a vintage tabloid from Halloween 1990! I saw a vending machine with Newports and Scope! Trick or Treat? Pete's tabloid costume ideas! Nicole and Selma fighting! The return of The Legendary Faberge Egg! A Trump supporter encounter! I'm scared I get advice on my affair! Plus special guest The Mendez Sisters! Boo!…
I read my favorite story from Madonna's brother Christopher Ciccone's book. Time to wear fabrics on And Just Like That! Who is calling me? I get lost in Trump Town and Placenta Hunger Grips Hollywood. This is what I heard this is what I was told.
The hottest new trend of decorating your refrigerator “Fridgescaping” and I reveal mine. The mystery of The Nautical Queen is solved! Who is she? Plus Hollywood gossip and tabloid trash!
I'm back with stories of my new life as an Ivy League college gurl and it's all askew! Olympic recaps, Facts Of Life kneecaps, and a Jennifer stuck in an elevator! Plus unhinged recipes and fresh tabloid trash!
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