Why Radio Still Matters

Trapital

Radio is the music format with nine lives. Despite all of the new evolutions in AI, streaming, and short-form video, radio continues to live on; and will do so for several more years.

In this episode, I’m joined by a friend of the pod, Tati Cirisano from MIDiA Research. We dive into radio’s impact in music over the years, current cutbacks and layoffs, and what the future of radio looks like in today’s era.

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Make sure you listen in for our new Chartmetric stat of the week!

09:100 The underestimation of radio’s impact.

15:20 Debates for royalty payments

22:20 How streaming flipped radio's role in promotion

37:15 The Breakfast Club's success

48:14 What streaming can learn from radio

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