120. Unpacking Good Girl Snacks' Winning Social Media Strategy: A Marketing Case Study
Manage episode 430693767 series 3525373
How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode!
Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now!
Mentioned in Today's Episode:
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XO,
Shan
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