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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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אהבתי28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Black History Month - Sistah Said Spotlight - Rosa Parks
Manage episode 399754458 series 2285280
תוכן מסופק על ידי Tweet Trends. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tweet Trends או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Rosa Parks - “I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.”
…
continue reading
556 פרקים
Manage episode 399754458 series 2285280
תוכן מסופק על ידי Tweet Trends. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tweet Trends או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Rosa Parks - “I have learned over the years that when one’s mind is made up, this diminishes fear; knowing what must be done does away with fear.”
…
continue reading
556 פרקים
Όλα τα επεισόδια
×Have you tried to lose weight by using AI yet? AI can save you money and time and guide you along the path of better health and weight loss. In this episode I talk about: MyFitnessPal Lumen Simple Drink Water FitOn (Note: I am not an affiliate marketer and do not earn any money from these apps.)
According to thevacationer.com, 82% of Americans planned to travel for vacation in 2024... but how many of them actually follow through with the plan? How many of them actually come up with a plan? If they are anything like me, they have good intentions but for one reason or another, the planning never took place. It can be such a hassle, but not anymore because we can use AI to plan our trips now! Saving time! Saving money!... but is it worth it? I tested out two apps, Nowy and Layla, and even put Chat GPT to the test. Here is what I found...…
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1 Is it time for you to break up with social media? 16:00
16:00
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אהבתי16:00![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
When is it time to take a break from social media? What’s your why and how do you know if you should go back?
National Missing Children's Day is dedicated to encouraging parents, guardians, caregivers, and others concerned with the well-being of children to make child safety a priority. The children on this episode’s cover are all missing. If you recognize any of them, contact the FBI or local law enforcement, or submit a tip online to help bring them home to their families.…
Mother’s Day is right around the corner. What gift are you getting for your mom? Is it cheap, expensive… is it something she would like? Let’s talk gift giving and why it makes me…
Since the beginning battles have taken place, shots have been fired, people have been wounded and an occasional stray bullet has caught a bystander slipping. A new rap civil war has started and people are choosing sides. As long as they keep it on wax (or nowadays I guess we keep it binary) it will just be entertainment for the culture. Another debate to be had at the family cookout. What are your thoughts?…
6 years ago I gave birth to my brain child, an idea, a love, and a life line! What started out as a dare, turned into a good friend to lean on and confide in. Now others are leaning in and doing the same! Happy 6th birthday TT and may you have many more!
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1 Women’s History month is over but… it isn’t over! 18:42
18:42
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אהבתי18:42![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Life lessons learned as we wrap up Women’s History Month. Sometimes life is hard and on top of that we are hard on ourselves. Seeing everyone’s “life sizzle reel” on social media doesn’t make it any better. But know that history is made every day. You are making your own history AND if you feel like you are missing the mark… YOU can do something about it. Bottom line… stop putting yourself in a box.…
Simone Biles - “I’m not the next Usain Bolt or Michael Phelps I am the first Simone Biles.”
Stacey Abrams - “Our power lies in our ability to decide”
Marian Anderson - “Fear is a disease that eats away at logic, and makes man in-human.”
Zora Neale Hurston - “There are years that ask questions, and years that answer.”
Lorraine Hansberry - “Never be afraid to sit a while and think.”
Katherine Johnson - “Like what you do and then you will do your best.”
Mary McLeod Bethune - “Believe in yourself, learn, and never stop wanting to build a better world.”
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