[#TWIMshow/Ep40] - TikTok, Instagram, YouTube Shorts & Facebook Updates from Week of Jan 18, 2021

#TWIMshow - This Week in Marketing

1. Raise Your Brands' TikTok Engagement with the New Q&A Profile Feature! This feature is not available to the full public yet. When activated, it allows followers to submit questions to accounts and the account creator can answer the questions in their following video.

2. TikTok's New 'Creator Portal' Offers Best Practices for Creators. This portal offers resources on the basics of getting started on TikTok, connecting with your audience, and cultivating best practices to bring your videos to the next level.

3. Raise Your Brands' TikTok Engagement with the New Q&A Profile Feature! This feature is not available to the full public yet. When activated, it allows followers to submit questions to accounts and the account creator can answer the questions in their following video.

4. Even Instagram Admits That Reels Isn’t On Par with TikTok. Head of Instagram, Adam Mosseri, addresses how he isn’t yet happy with Reels and talks of the future direction of Instagram. You can find the full interview HERE.

5. YouTube Explains How View Counts Work on Shorts Videos. Shorts view counts are calculated the same way as normal videos, there will be a new Shorts Traffic source category in analytics, and don’t worry if you see your view duration stats decline if you publish many Shorts.

6. Facebook’s New 'Account Quality' Dashboard Will Help Address Businesses’ Concerns. This interface highlights account suspensions, rule violations, copyright strikes, content revoked, and more so that there will be clarity for businesses being flagged by Facebook’s algorithm.