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תוכן מסופק על ידי Mike Russell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mike Russell או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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Manage series 1415667
תוכן מסופק על ידי Mike Russell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mike Russell או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
If you live in the UK and create your own podcast or you’re thinking of starting your own podcast then we’d like to connect with you. You can expect news of real life events and meetups for podcasters across the United Kingdom along with resources, information about great UK podcasts and places for our community to hang out and chat online as well as offline. The world of podcasting is coming to the UK!
…
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20 פרקים
סמן הכל כלא נצפה...
Manage series 1415667
תוכן מסופק על ידי Mike Russell. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mike Russell או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
If you live in the UK and create your own podcast or you’re thinking of starting your own podcast then we’d like to connect with you. You can expect news of real life events and meetups for podcasters across the United Kingdom along with resources, information about great UK podcasts and places for our community to hang out and chat online as well as offline. The world of podcasting is coming to the UK!
…
continue reading
20 פרקים
כל הפרקים
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1 Digital Shoreditch Podcasting Meetup 40:19
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Our podcasting meetup at The Water Poet was a great success. In addition to familiar faces there were many new attendees from all over the UK.
Hear about our one of a kind new media conference for Europe. Podcasting, blogging, online video, social media and more will all be in this 2 day event.
We wanted to talk to all of those who attended #ukpod14 or are part of our existing community because your opinion matters a great deal to Mike and I. You have been involved with the community for a good part of the year now and it is amazing to see how the small idea has grown into this thriving and engaged community we see today!…
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1 Podcast Artwork and Visual Branding 21:13
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We chat to Patrick Llewellyn, CEO of 99designs about the importance of having amazing podcast artwork. Topics included visual branding, trends and more!
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1 National Podcast Day #podcastday 13:41
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Let’s talk about National Podcast Day. The first international effort to spread the good word about podcasting worldwide through public engagement.
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1 UK Podcasters 2014 Conference #ukpod14 32:55
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We find out in this UK Podcasters 2014 (#ukpod14) review about the power of real life events and conferences. There’s also a full podcast conference review!
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UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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Podcasting is huge in the US and the potential for UK and European podcasters is massive. Here's why you should podcast and details of the #ukpod14 conference.
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UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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1 How to Podcast for Business and Profit 48:58
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Skype London HQ hosted an inspiring evening of networking and chat based around the topic of "How to Podcast for Business and Profit from your Passion".
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UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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A meeting of minds to discuss the needs, wants and hows of adopting Google hangouts as a tool to enhance all areas of our on-line community.
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UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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1 Chris Ducker London Meetup Review 15:38
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We had a great UK Podcasters meetup in London with Chris Ducker as our guest of honour. Listen to Chris talk about his book, masterminds and UK podcasting.
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UK Podcasters | Podcasting : Internet Marketing : Social Media : Online Business
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1 UK Podcasters London Meetup Review 52:17
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The first UK Podcasters meetup went with a bang at the citizenM London Bankside hotel. Here’s a podcast containing some of the evening’s discussions!
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Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.