Is the metaverse really dead? – Herman Narula, co-founder & CEO, Improbable

UKTN | The Podcast

Improbable CEO and co-founder Herman Narula makes the case for the metaverse amid claims it is dead before it started, unpacks his company’s recent commercial deals and explains the impact AI is having on virtual world-building.

Improbable develops the infrastructure for virtual worlds. Backed by the likes of SoftBank and Andreessen Horowitz, the London-based company designs, builds and operates metaverse experiences for brands. Recent projects include screening a Major League Baseball match in a virtual ballpark. Last year, Improbable sold its defence business and one of its gaming ventures. In this episode, Narula explains how these commercial deals have made Improbable a more sustainable business that doesn’t need to rely on venture capital. Elsewhere, he responds to what he sees as misconceptions about the metaverse and explains the role he sees web3 playing in preventing large tech companies from dominating the metaverse.