Ep 16: The One Where We Talk About Personal Branding

Unbranded

Welcome to Episode 16 of the Unbranded Podcast, where we dive deep into the nuances of personal branding. This episode is packed with insights, experiences, and practical advice from our guests on how to navigate and excel in the world of personal branding. Whether you're just starting out or looking to elevate your existing brand, this episode has something for everyone.

Episode Highlights:

• Introductions and Welcome (00:00:00 - 00:01:57): We kick off the episode with a warm welcome and brief introductions from our hosts and guests.
• Segment 1: What Does Personal Branding Mean to You? (00:01:57 - 00:05:23)
  • Judie describes personal branding as "what people say when you’re not in the room," emphasizing the importance of reputation and her 'Fun-fessional' approach.
  • Jen and Jay discuss the challenges and perceptions of personal branding in the corporate world, with Jay noting it's a term mostly understood by marketers.
  • Sian highlights the need to project your uniqueness and shine forward.
• Segment 2: What Pisses You Off About Personal Branding? (00:05:23 - 00:45:47)
  • The panel shares their frustrations, from the confusion surrounding niching down to the struggle of being authentic while catering to algorithm demands.
  • Special mention of Codie Sanchez for strategically showing the personal side after niching down, highlighting the importance of targeted content. Codie Sanchez Instagram
• Segment 3: Teach Me Something New (00:45:47 - 00:53:13)
  • Judie recommends Matthew McConaughey’s Audiobook for insights on changing personal perception. Greenlights
  • Jen, Jay, and Sian share valuable tips on considering the vanity vs. revenue potential of channels, the importance of a visual branding catalog, and a unique photoshoot hack using Airbnb Experiences. Airbnb Experiences
• Segment 4: Goals to Take Your Personal Brand to The Next Level (00:53:13 - 00:58:00)
  • The conversation shifts to future goals, with each guest sharing their approach to evolving their personal brand, from 100-day blocks of testing to focusing on behind-the-scenes content.
• Outro and Sponsorship (00:58:00 - 00:58:20): A brief outro thanking the listeners and sponsors for their support.

Links and People Mentioned:

• Codie Sanchez Instagram
• Sian Horn’s Instagram
• SCH Solutions
• Jen Bryan’s Instagram
• Yack.ai
• Sian Horn’s Website
• The Vidacademy
• Jay’s Instagram
• AD32
• Catherine Casey’s Instagram
• Greenlights by Matthew McConaughey
• Airbnb Experiences

This episode is a must-listen for anyone looking to understand the complexities of personal branding and seeking actionable strategies to enhance their brand. Tune in to gain valuable insights from our diverse panel of experts.