Ep 26: The One Where We Talk About UGC (User Generated Content)

Unbranded

Show Notes

00:00:00 - 00:02:27 | Introduction

• Welcome back! Sian Horn is hosting this week's episode.
• Topic introduction: User Generated Content (UGC).
• Brief overview of UGC and its importance in modern marketing.

00:02:27 - 00:11:54 | Segment 1: What Pisses You Off?

• Jen: Challenges in finding authentic UGC. Mention of using Billo for UGC.
  • Billo
• Judie: Previous unsuccessful attempt with UGC and its potential.
• Jay: Importance of authenticity in UGC fitting brand persona.
• Sian: UGC as an established marketing strategy. Discussing famous UGC examples:
  • Stanley Cup in the burnt car
  • Fleetwood Mac Ocean Spray skateboard video

00:11:54 - 00:17:37 | Segment 2: UGC Agencies/Platforms - Would You Use Them?

• Judie: Value in tried and tested UGC platforms.
• Jay: Depends on the product/business needs.
• Discussion on paid vs. unpaid UGC. Jen’s experiences with content creation and compensation.
• Sian: Conversation with Dev Skehan on faceless vs. face UGC.
  • Dev Skehan
  • Tesco
  • Audiio

00:17:37 - 00:45:19 | Segment 3: Teach Me Something New

• Jen: Avoid double-sided marketplaces for scaling beyond six figures.
  • Examples: Uber, Airbnb
• Judie: Question on montage vs. voice-over content performance.
• Jay: Importance of sound quality and taking professional feedback.
• Sian: Ensuring clear agreements in writing and giving creators creative freedom.
  • References to Steven Bartlett's podcast and live podcast 'The Entrepreneur Experiment' with Peter Coppinger.
  • Steven Bartlett
  • The Entrepreneur Experiment
  • Peter Coppinger
  • Teamwork
• Discussion on de-influencing and managing negative engagement.

00:45:19 - 00:49:02 | Segment 4: Podcast Sponsorship and Guests

• Discussion about Jimmy Carr on 'Diary of a CEO' and potential comedic guests for the podcast.
  • Jimmy Carr
  • Diary of a CEO
  • Michael Flanagan
  • The Comedy Store
  • Jason Byrne
  • Cork In The North
  • Andrew Ryan

00:49:02 - 00:49:38 | Outro

• Call to action: Sponsorship opportunities and contact information.
  • Jay Woodard
  • The Vidacademy
  • Sian Horn
  • Jen Bryan
  • Unbranded Podcast
• Reminder to like, subscribe, and tune in next week!

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