Ep 29: Is Branding Even Important Anymore?

Unbranded

Join hosts Jen, Sian, Judie, and Jay as they dive deep into the world of branding—discussing what irks them, what they admire, and sharing invaluable branding insights. This episode explores the emotional connection, the psychological aspects, and the strategic importance of effective branding.

Timestamps & Details:

• 00:00:00 - 00:02:59
  Introductions and Welcome
  • Host Jen introduces the theme of the episode, emphasizing the relevance of branding in today's market.
• 00:02:59 - 00:14:40
  Segment 1: What Pisses You Off About Branding
  • Sian critiques the oversimplification of branding processes between large and small businesses.
  • Judie laments the conflation of authenticity with poor quality in branding efforts.
  • Jay discusses the underappreciation of branding's power, using Coca-Cola as a case study.
• 00:14:40 - 00:30:32
  Segment 2: What Do You Like About Branding
  • Sian talks about the recognition and emotional loyalty strong branding can engender.
  • Judie delves into the psychology behind branding and its impact on consumer choices.
  • Jay expresses his appreciation for brands that establish a strong emotional connection, like McDonald's.
• 00:30:32 - 00:44:08
  Segment 3: Teach Me Something New
  • The hosts share personal anecdotes and strategies about the foundational aspects of branding. They emphasize the importance of aligning branding with business goals and understanding its psychological impact on consumers.
• 00:44:08 - 00:44:24
  Outro
  • Reminder to like, subscribe, and share the podcast.

Mentioned Links and People:

• Coca-Cola: Instagram
• Seabody: Website | Instagram
• Elite Pilates: Website | Instagram
• Dyson: Instagram
• McDonald's: Instagram
• Stanley Cup: Instagram
• Marks and Spencers Ireland: Instagram
• Dunnes Stores: Instagram
• Aldi Ireland: Instagram
• The Club: Website
• Personal Instagrams: Jay Woodard | Sian Horn | Jen Bryan | Unbranded Podcast

Stay tuned for more insightful discussions and expert opinions on Unbranded, the podcast that dives deep into the nuances of marketing and branding.