728: 5 Marketing Commandments Every MSP Needs to Know

Uncle Marv's IT Business Podcast

Player FM - Internet Radio Done Right

הוסף לפני three שנים

תוכן מסופק על ידי Marvin Bee. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Marvin Bee או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

לפני 17 ימים22:08

הפעל מאוחר יותר

רשימות

לייק

אהבתי

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

לפני שנה 53:15

MP3•בית הפרקים

Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss:

The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.
Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.
The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.
Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.
The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.
Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.

Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.

Websites and Links:

MSP Sales Revolution - mspsalesrevolution.com
The Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pE
How to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

437 פרקים

728: 5 Marketing Commandments Every MSP Needs to Know

Uncle Marv's IT Business Podcast

published לפני שנה

שתפו

MP3•בית הפרקים

Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss:

The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.
Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.
The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.
Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.
The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.
Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.

Websites and Links:

MSP Sales Revolution - mspsalesrevolution.com
The Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pE
How to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq

=== Show Information

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

437 פרקים

כל הפרקים

1
Even Admins Can't Install: ThreatLocker (EP791) 11:36

לפני 5 ימים11:36

11:36

This episode provides valuable insights into real-world IT security challenges and solutions. Listeners will gain a deeper understanding of why strict security measures are necessary and how they can be implemented effectively. The stories shared by Uncle Marv offer practical lessons for IT professionals at all levels. The Principle of Least Privilege: Marv explains why giving users the minimum level of access necessary for their work is crucial for maintaining security. He shares examples of how ignoring this principle led to security breaches. ThreatLocker and Zero Trust: Uncle Marv discusses the implementation of ThreatLocker, a zero-trust security solution. He explains how it differs from traditional security measures and why it's effective against modern threats. Challenges with Junior IT Staff: Marv shares his experiences with junior IT staff who often bypass security measures by granting admin rights. He emphasizes the importance of proper training and understanding of security principles. Unexpected Benefits of Strict Security: The podcast reveals how strict security measures can have additional benefits, such as preventing employees from installing non-work-related software and improving productivity. === Links Mentioned ThreatLocker - https://www.threatlocker.com/ ASCII EDGE - https://www.asciiedge.com/ CyberFOX - https://www.cyberfox.com/ CyberArk - https://www.cyberark.com/ === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner: https://www.trugrid.com/ Travel Partner: https://www.bvoip.com/ Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Master Your Pitch: IT Nation's PitchIT 2025 (EP 790) 27:24

לפני 10 ימים27:24

27:24

Uncle Marv welcomes Sean Lardo, the newly appointed VP of IT Nation Communities at ConnectWise. Sean shares his insights on the upcoming PitchIT competition and the broader vision for IT Nation as the "community of communities" in the IT service provider space. Pitch It Competition Overview: Sean breaks down the PitchIT program structure, including the application process, 16-week boot camp, and final pitch event. He explains how the competition helps startups refine their message and gain exposure in the MSP community. IT Nation's Community Vision: Sean discusses ConnectWise's goal of becoming the "community of communities" in the IT service provider space. He explains how this approach benefits both vendors and MSPs by creating a more connected and navigable ecosystem. Impact on Participating Vendors: The conversation highlights the significant growth experienced by Pitch It participants, including increased website traffic, demo requests, and revenue. Sean shares success stories and statistics demonstrating the program's effectiveness. Why Listen: This episode provides valuable insights into the IT service provider ecosystem and how programs like PitchIT are driving innovation and growth. Listeners will gain a deeper understanding of the challenges faced by IT startups and the opportunities available through community-driven initiatives. === Links ConnectWise ( https://www.connectwise.com/ ) IT Nation ( https://www.connectwise.com/theitnation ) Senteon ( https://www.senteon.com/ ) Alert Ops ( https://www.alertops.com/ ) Thread ( https://www.getthread.com/ ) CRN ( https://www.crn.com/ ) === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
It's Not Always DNS: Solving Complex Network Issues (EP 789) 41:13

לפני 11 ימים41:13

41:13

This episode offers a real-world example of complex IT problem-solving, providing valuable insights for IT professionals facing similar challenges. It also highlights the importance of persistence and thinking outside the box when troubleshooting network issues. Uncle Marv takes us on a journey through a recent IT project that tested his skills and patience. He describes a referral client with an outdated network setup, including a 2012 server, crusty switches, and a mess of cables in a makeshift server "room." The challenge? Upgrading their entire network while working around strict limitations on downtime and access. Uncle Marv walks us through the process of installing new equipment, including an HP server, Synology NAS, and Araknis firewall. However, the real drama unfolds when the client experiences a network outage. What initially seems like a DNS issue turns into a perplexing problem that resists conventional troubleshooting methods. As the story unfolds, we learn about the importance of thorough diagnostics, the challenges of working with price-sensitive clients, and the occasional need to question our assumptions in IT. Uncle Marv's persistence ultimately leads to an unexpected solution, reminding us that in the world of IT, it's not always DNS. === Actionable Tips: Always have a backup of firewall configurations before making changes Consider using tools like NetAlly for quick network diagnostics Be prepared to reset and reconfigure network devices as a last resort Document the entire troubleshooting process for future reference === Links Mentioned Florida Spring Break Ends with Ear Bitten Off: https://tinyurl.com/59u83e3m ASCII Edge: https://events.ascii.com/ PAX 8 Beyond: https://www.pax8beyond.com/ Synology: synology.com Araknis: araknisnetworks.com SonicWall: sonicwall.com === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
ASCII Edge 2025: Jesse Tuttle AKA Hackah Jak (EP 788) 28:32

לפני 12 ימים28:32

28:32

Uncle Marv welcomes Jesse Tuttle, also known as Hackah Jak, to preview his upcoming keynote at the ASCII Edge tour in Orlando. Tuttle, a former hacker who once topped the FBI and Interpol's most wanted lists, now leads AP2T Labs, a cyber threat research and training company. Tuttle's fascinating backstory unfolds as he recounts his journey from a curious 14-year-old hacker in 1994 to initiating what the New York Times called the "first hacker world war" in 2001. This event caused over $2 billion in damages and led to his recruitment by the FBI as an intelligence asset. The conversation takes unexpected turns as Tuttle reveals how he learned to build databases by hacking banks and used NASA connections to distribute pirated software. He emphasizes that not all hackers are motivated by financial gain, highlighting the importance of understanding diverse threat actor profiles. Tuttle also discusses his company's innovative use of AI and machine learning in analyzing user behavior, mentioning their patent-pending technologies rooted in his past experiences as a threat actor. The episode provides valuable insights into the hacker mindset, the evolution of cyber threats, and the critical need for up-to-date cybersecurity awareness training. Tuttle's unique perspective as a former hacker turned defender offers listeners a rare glimpse into both sides of the cybersecurity battlefield. === LINKS FROM THE SHOW Watch the video here: https://www.youtube.com/watch?v=WKedVeWcESc ASCII Edge 2025 - https://events.ascii.com/ AP2T Labs - https://www.ap2tlabs.com/ Wikipedia - https://en.wikipedia.org/wiki/Jesse_Tuttle === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Boost MSP Profits with Better Communication (EP 787) 1:01:04

לפני 18 ימים1:01:04

1:01:04

Why Listen This episode offers a wealth of practical advice for MSP owners looking to improve their customer relationships and boost profitability. Listeners will gain insights into soft skills training, accurate time tracking, and understanding business costs, all crucial elements for running a successful MSP. Main Topics Uncle Marv welcomes back Melissa Hockenberry from First Things First Training and Consulting. They dive deep into the challenges faced by MSPs in customer retention and profitability. Melissa emphasizes the importance of soft skills for technical teams and provides practical advice on improving customer interactions. The conversation covers various topics, including time tracking, calculating burden rates, and understanding the true costs of running an MSP business. Melissa shares insights on educating team members about the importance of profitability and how it affects everyone in the company. Uncle Marv also announces an upcoming Profit Builders Peer Group, offering valuable sessions on building wealth and improving business operations for MSP owners. The episode concludes with the entertaining Florida Man segment, featuring bizarre stories from the Sunshine State. Customer Empathy and Soft Skills: Melissa discusses the importance of teaching technical teams relational skills and empathy to improve customer interactions. She provides practical tips for MSPs to enhance their customer service approach. Profitability and Time Tracking: The conversation delves into the critical aspects of tracking time accurately and understanding the true costs of running an MSP business, including calculating burden rates and considering all expenses. Employee Education and Motivation: Melissa and Uncle Marv explore the importance of educating team members about profitability and how to motivate them through bonus structures and transparent communication. Upcoming Events and Opportunities: Uncle Marv announces the Profit Builders Peer Group and Melissa's upcoming webinar on customer retention efforts, providing listeners with valuable resources for improving their businesses. Companies, Products, and Links Mentioned: First Things First Training and Consulting: https://ftftac.com/ Florida man punches police horse: https://tinyurl.com/bdz3r8sj Profit Builder Peer Group: https://www.itbusinesspodcast.com/profit/ Melissa's Webinar - Taking Inventory of Customer Retention Efforts: https://tinyurl.com/4er9nhnz My Visit to the Florida Man Games: https://www.youtube.com/watch?v=LQVeqJVGh98&t=3242s === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Travel Partner, Bvoip: Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Danny Jenkins: ThreatLocker's Iron Man on Innovation (EP 786) 15:00

לפני 20 ימים15:00

15:00

Why Listen? This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction! ThreatLocker Insights Danny highlights Insights as a personal project, emphasizing its ability to improve all of ThreatLocker's products by providing visibility into false positives, inefficient ring-fencing policies, and early detection of updates. MSP vs. Enterprise Focus The discussion explores ThreatLocker's approach to serving both MSPs and enterprise clients, acknowledging the different integration needs while emphasizing that the fundamental security principles remain the same. The Zero Trust Journey Danny reflects on his early days in IT and how his desire to make things better led him to the Zero Trust world, driven by a passion for continuous learning and a vision for world-changing impact. Companies, Products, and Books Mentioned ThreatLocker: https://www.threatlocker.com/ Kaseya: https://www.kaseya.com/ ConnectWise: https://www.connectwise.com/ NinjaOne: https://www.ninjaone.com/ Splunk: https://www.splunk.com/ ServiceNow: https://www.servicenow.com/ === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready Travel Partner, TheatLocker: https://www.threatlocker.com/ === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
ThreatLocker: Mac Security with Slava Konstantinov (EP 785) 15:42

לפני 20 ימים15:42

15:42

Why Listen? This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats. Main Highlights In this episode, Uncle Marv chats with Slava Konstantinov from ThreatLocker about the world of Mac security in the enterprise environment. Slava shares his journey from a Windows-centric background to becoming ThreatLocker’s Mac OS guru, highlighting the unique challenges and security considerations of the Apple ecosystem. Mac Security in the Enterprise Slava explains the differences in security approaches between Mac and Windows, particularly around permissions and user access. He highlights how tools like MDM can help manage these permissions in enterprise environments and make the user experience more seamless. Slava's Journey into Cybersecurity Slava recounts his early experiences dealing with Windows malware and adware, which ultimately led him to embrace the Mac platform. He discusses his transition into cybersecurity and his current role at ThreatLocker, focusing on Mac OS development and security solutions. Nation-State Cybersecurity Threats Slava shares insights into the growing threat of nation-state actors targeting businesses and critical infrastructure. He discusses how these sophisticated attackers use zero-day vulnerabilities to infiltrate systems and remain undetected, emphasizing the need for robust security measures. ThreatLocker Product Updates for Mac Slava discusses the latest ThreatLocker product updates and their availability for Mac OS, including web control, user store, and patch management. He highlights the company's commitment to providing comprehensive security solutions across both Windows and Mac platforms. Applying the Advice Listeners can immediately apply Slava's advice by reviewing their current security settings on both Windows and Mac devices. Businesses should consider implementing a zero-trust security model and providing cybersecurity training for employees. Additionally, exploring tools like ThreatLocker can provide an extra layer of protection against sophisticated threats. === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready Travel Partner, TheatLocker: https://www.threatlocker.com/ === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
MSP Marketing: Personal Branding with Lisa Shorr (EP 784) 41:55

לפני 22 ימים41:55

41:55

Why Listen? This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth. The Importance of Personal Branding Lisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust. Turning Soft Skills into Hard Cash Lisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills. The Engineer's Role in Marketing Discover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients. Companies, Products, and Books Mentioned Shorr Success: https://shorrsuccess.com/ Secure Future Tech Solutions: https://www.securefuturetech.com/ Your Brand Unleashed (book): https://amzn.to/3QTkMkG Customers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs === SPONSORS Premier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/ Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
MSP Marketing Made Easy (EP 783) 48:24

לפני 24 ימים48:24

48:24

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content. Main Topics Covered: 1. The Three-Step Lead Generation System Paul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation. 2. Building Your Audience Paul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator. 3. Content Marketing and Relationship Building Content marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content. 4. Leveraging AI in Marketing Paul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality. 5. Converting Relationships into Clients Paul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments. Why Listen? This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes. Resources Mentioned: MSP Marketing Edge: https://www.mspmarketingedge.com/ MSP Marketing Start Here (Book): Amazon, Audible HubSpot: https://www.hubspot.com/ ActiveCampaign: https://www.activecampaign.com/ MailerLite: https://www.mailerlite.com/ MailChimp: https://mailchimp.com/ Perplexity AI: https://www.perplexity.ai/ ChatGPT: https://chat.openai.com/ Hemingway Editor: http://www.hemingwayapp.com/ American Bar Association (ABA): https://www.americanbar.org/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Production Gear Partner: Liongard Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Reduce Security Costs with HacWare (EP 782) 59:56

לפני 25 ימים59:56

59:56

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training. The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving! Main Topics Covered: The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness. HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content. Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents. Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry. Why Listen? Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques. Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes. Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company. Companies, Tools, Books, and Websites Mentioned: HacWare: https://www.hacware.com/ Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnu Pax8: https://www.pax8.com/ ConnectWise: https://www.connectwise.com/ Sherweb: https://www.sherweb.com/ Microsoft 365: https://www.microsoft.com/en-us/microsoft-365 Google Workspace: https://workspace.google.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready Production Gear Partner: Liongard === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Transforming Your Money Mindset with Profit First (EP 781) 32:23

לפני 26 ימים32:23

32:23

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome limiting beliefs. They also discuss Profit First-friendly banks like Relay Bank and resources available for implementing the system effectively. Profit First Basics: Shannon recaps the Profit First system, emphasizing that it’s applicable to any business, not just MSPs. Tax Issue Stories: Marv and Shannon share their personal tax issue experiences and how these challenges led them to adopt better financial management practices. Myths About Profit First: They debunk myths such as more bank accounts equals more work and setting up automatic transfers is a "set it and forget it" system. Profit First Friendly Banks: Discussion about banks like Relay Bank that facilitate the Profit First system with multiple account setups. The Embodied CFO: Shannon introduces her program to help business owners understand their relationship with money and overcome limiting beliefs. Why Listen? This episode offers practical advice and insights on how to implement the Profit First system effectively. You’ll learn how to manage your business finances with less stress and gain a better understanding of your money mindset, leading to improved profitability and financial stability. Whether you're a seasoned MSP or just starting, this episode provides actionable steps to transform your business finances. Companies, Tools, Books, and Websites Mentioned Fit for Profit: https://fitforprofit.com/ Relay Bank (Sign up here): https://fitforprofit.com/relay Relay Bank (Website): https://relayfi.com/ Profit First Book by Mike Michalowicz: https://amzn.to/4kF4sSz === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Meet Melissa Hockenberry: First Things First (EP 780) 41:35

לפני 26 ימים41:35

41:35

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes. Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the common practice of discounting block hours and emphasizes the importance of understanding customer profitability. They explore the significance of building trust and ease in customer interactions. The conversation also touches on the importance of employee motivation and creating a consistent customer journey. Melissa emphasizes the need for MSPs to define their identity and vision to drive strategic decision-making and achieve sustainable growth. From Retail to Tech: Melissa shares her journey from JCPenney and the United Way to becoming a product support specialist at Autotask, highlighting the unexpected turns and valuable lessons learned along the way. Her story emphasizes the importance of being open to new opportunities and leveraging diverse experiences. The Customer Empathy Gap: Melissa discusses the lack of empathy she often sees among MSPs and stresses the importance of understanding the customer's perspective. She advocates for putting on "customer goggles" to better anticipate customer needs and improve communication. Profitability and Pricing Strategies: Melissa challenges the conventional wisdom of discounting block hours and urges MSPs to focus on profitability. She emphasizes the importance of aligning pricing strategies with business goals and rewarding desired customer behaviors. Building Relationships for Retention: Melissa emphasizes that strong customer relationships drive customer retention and, ultimately, revenue growth. This approach is presented as a more sustainable alternative to constantly chasing new customers. Why Listen? This episode provides valuable insights for MSPs looking to improve customer retention, increase profitability, and build a sustainable business. Melissa's unique background and practical advice offer a fresh perspective on the challenges and opportunities in the IT industry. Companies, Tools, Books & Websites Mentioned Kaseya: https://www.kaseya.com/ JCPenney: https://www.jcpenney.com/ United Way: https://www.unitedway.org/ First Things First Training and Consulting: https://ftftac.com/ First Thing First, by Consumed by Fire: https://tinyurl.com/3xk3p7zr Forbes: https://www.forbes.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
A ThreatLocker Deep Dive with Brian Weiss (EP 779) 39:37

לפני 26 ימים39:37

39:37

Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting. The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his experience as a solopreneur managing ThreatLocker, noting a significant reduction in support calls. The episode wraps up with a discussion of ThreatLocker's latest announcements, including the user store, web control, and ThreatLocker Detect. Brian gives his expert insights on how these new features address critical security gaps and enhance overall protection. Zero Trust World Conference: Brian Weiss expresses that he is impressed by the conference's focus on education and real-world application. Uncle Marv highlights the conference's ability to teach people outside of the space what they do and why. ThreatLocker Deployment: Brian discusses his company's deployment strategy for ThreatLocker, emphasizing the value of the unified package and the importance of CyberHero support. They touch on application allow-listing, ringfencing, elevation, network control, and data storage control. CyberHero Support: Brian explains why he feels CyberHero support should be required, highlighting how it helps MSPs avoid misconfigurations and improve their ThreatLocker hygiene. Uncle Marv shares his experience managing ThreatLocker as a solopreneur without CyberHero. New ThreatLocker Features: The pair explores ThreatLocker's new features, including the user store (for approved apps), web control (for enhanced DNS filtering), and ThreatLocker Detect (for EDR-like capabilities). They discuss how these features fill critical security gaps and enhance overall protection. Why Listen? This episode offers a rare blend of practical advice, real-world experience, and insightful analysis of the latest cybersecurity trends. Whether you're an MSP, an enterprise IT professional, or simply interested in Zero Trust security, you'll gain valuable knowledge and actionable strategies to improve your security posture. === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready Travel Sponsor: ThreatLocker === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
AI Marketing for MSP Growth (EP 778) 52:15

לפני 27 ימים52:15

52:15

Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools. But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs need to find the right balance of art and science when evaluating and implementing these tools. He highlights the importance of not only using the tools but also understanding the data they provide to make informed decisions. Dave also shares how important it is to still go where your customers are, which may mean in-person events! Dave gets candid about the struggles he's faced in recent years. From a tough divorce to business partner issues and health scares, he shares how being open with clients actually strengthened those relationships. He underscores the importance of personal growth alongside business growth, urging MSPs to embrace discomfort and be willing to adapt. Main Topics Covered: Embracing AI in MSP Marketing: IT firms must adopt a tech stack of AI and automation tools for sales and marketing to drive growth. LinkedIn Lead Generation: Utilize LinkedIn by engaging daily, sharing valuable content, and directly connecting with ideal prospects. Balancing Digital and Traditional Marketing: Integrate in-person events with digital strategies to capture leads and nurture relationships effectively. The Importance of Vulnerability: Sharing personal challenges with clients can build stronger relationships and trust. Why Listen? This episode provides a clear roadmap for MSPs looking to modernize their marketing efforts with AI. Dave's practical advice on LinkedIn, content creation, and in-person events, combined with his honest take on the challenges of running a business, makes this a must-listen for anyone wanting to take their MSP to the next level. Discount? SGS AI Accelerator service – 50% off ONLY for your followers. It’s normally $1,500 bucks but only $500 for a limited time. Tell Dave that you heard about it from Uncle Marv. Companies, Books, and Websites: Scott Growth Strategies: https://scottgrowthstrategies.com/ HubSpot: https://www.hubspot.com/ Calendly: https://calendly.com/ Mandy McEwen (Luminetics) https://luminetics.io/ Chatbot: https://www.chatbot.com/ MailChimp: https://mailchimp.com/ Go High Level: https://www.gohighlevel.com/ Buy Back Your Time: by Dan Martell: https://amzn.to/4ipsMWi Datto: https://www.datto.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
MSP Growth: Degenerate Style (EP 777) 35:01

לפני 28 ימים35:01

35:01

Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals. The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people can share ideas, ask questions, and challenge each other's thinking. They touch on the shift from hourly billing to per-user/per-month models, and current cybersecurity concerns. The discussion shifts to vendor relationships. They talk about setting boundaries, communicating needs, and treating vendors with respect. JP and Martin stress the importance of reviewing your tech stack regularly and not being afraid to say "no" to shiny new objects. They both reveal it’s important to understand your data and be confident in the value you provide to clients. Main Topics Community Building: JP and Martin discuss the importance of community in the IT sector, especially face-to-face interactions. They are trying to build an inclusive environment, where people can openly share ideas and experiences. Vendor Relationships: The trio dives into MSP/Vendor etiquette, emphasizing the need for clear communication and boundaries. They share tips on how to manage vendor interactions and ensure they align with your business goals. Tech Stack and Pricing: The group explores the anxieties around raising prices and evolving service models. The key is understanding your business data and confidently communicating value to clients. Why Listen? Get Real-World Insights: Learn from the experiences of IT professionals actively engaged in building a thriving community. Navigate the Vendor Landscape: Gain practical advice on how to manage vendor relationships effectively. Stay Ahead of the Curve: Discover the latest trends and challenges in cybersecurity and IT service delivery. Unfiltered Advice: Learn actionable steps to improve your business and lift the entire tech community. === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready Travel Sponsor: ThreatLocker === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Cybersecurity: The Cost of Doing Business (EP 776) 41:49

לפני 28 ימים41:49

41:49

Uncle Marv kicks off a spontaneous chat with Wayne Selk at Zero Trust World 2025 in Orlando. Wayne is there to present on why cybersecurity is now simply the cost of doing business. He shares alarming stats from the Small Business Administration about security incidents and emphasizes that all businesses using technology are at risk. The conversation evolves into how solution providers need to change their approach, focusing on business risk and objectives rather than just tech specs. Wayne highlights that businesses must consider their objectives and work backward to identify and mitigate risks. Marv and Wayne then dove into a discussion about GTIA, formerly ChannelCon TIA, and how much the organization has evolved. Marv gave Wayne honest feedback and the two discussed some of the objectives of the organization, including rebranding. The duo then embark on a tangent about the pros and cons of Nashville, and Uncle Marv extends a personal invite for Wayne to come back to GTIA. The two wrap up with a discussion about family and travel. Main Topics Covered Cybersecurity as a Cost of Doing Business Wayne argues that cybersecurity is no longer optional but a necessary expense for all businesses, regardless of size, due to the pervasive use of technology and the increasing threat landscape. He cites statistics on reported security incidents among small businesses to emphasize the point. Shifting the Conversation: Business Risk vs. Technology The discussion highlights the need for solution providers to engage clients by focusing on business risks and objectives rather than getting bogged down in technical details. This involves understanding the client's business model and helping them mitigate risks that could prevent them from achieving their goals. GTIA (Formerly ChannelCon TIA) and the IT Channel Wayne extends a personal invite for Marv to come back to GTIA. The two talk about how the organization has evolved with a new focus back on the IT Channel. Why Listen? This episode offers a unique blend of high-level strategy and practical advice, perfect for MSPs, IT professionals, and business owners. You'll gain insights into reframing the cybersecurity conversation, understanding business risks, and connecting technology solutions to tangible business outcomes. Plus, the candid conversation about industry associations provides valuable context for those looking to engage more effectively with the IT channel. Companies and Websites Mentioned ThreatLocker: https://www.threatlocker.com/ Global Technology Industry Association (GTIA): https://www.gtia.org/ Small Business Administration (SBA): https://www.sba.gov/ InfraGard: https://www.infragard.org/ Trustwave: https://www.trustwave.com/ ConnectWise: https://www.connectwise.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready Travel Sponsor: ThreatLocker === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Sports, Tech & Life with Scully (EP 775) 33:27

לפני 28 ימים33:27

33:27

Uncle Marv kicks things off with Scully at Zero Trust World in Orlando, reminiscing about past radio shows and brainstorming show names. The Impact of COVID Scully and Uncle Marv discuss how the pandemic has changed the way we timestamp events and reflect on pre- and post-COVID life. They touch on how it has impacted travel and work-life balance, particularly for those in the IT industry. Sports Nostalgia From boxing legends like Mike Tyson and Evander Holyfield to NBA greats like Michael Jordan and LeBron James, they reminisce about the golden ages of various sports and debate the current state of the games. They express their disappointment in the all-star games because of showboating instead of true defense. College Football They dive into the controversial topic of college football playoffs, the exclusion of Florida State, and the influence of ESPN on conference favoritism. Scully and Uncle Marv passionately advocate for college athletes getting paid and critique the existing system. Education and Trade Schools The podcast shifts to the value of college education versus trade schools, questioning whether a four-year degree is always the best path, especially with rising tuition costs. They also discuss the skills gap in the trades. Why Listen? This episode offers a unique blend of personal anecdotes, sports commentary, and industry insights, all wrapped in an engaging and humorous conversation. Listeners will gain a fresh perspective on how COVID has reshaped business, relive the glory days of sports, and ponder the future of education and athletics. === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready Travel Sponsor: ThreatLocker === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Leveraging AI to Help MSP Clients (EP774) 51:33

לפני 4 weeks51:33

51:33

Uncle Marv kicks off a fascinating discussion with Zulfiya Forsythe of Omadli Group and Dmitry Rudman of SafePoint IT about how MSPs can leverage the power of data and AI to better serve their clients. Zulfiya shares her journey from corporate accounting to becoming a data and AI expert, emphasizing the importance of curiosity and continuous learning. Dmitry discusses how a client led him to discover a partnership with Omadli group that allowed him to offer Business Intelligence as a Service. The trio explores real-world applications, including automating reporting processes and creating customized dashboards that provide actionable insights. Main Topics Covered: Zulfiya's Journey into Data & AI: From corporate accounting frustrations to SQL YouTube binges, Zulfiya's story is one of curiosity-driven career transformation. The MSP Opportunity: Discover how MSPs can leverage data analytics and AI to offer strategic business advice and unlock new revenue streams. Real-World Applications: Automating repetitive reporting, creating custom dashboards, and leveraging AI for customer service are just a few examples discussed. Copilot & Beyond: Explore the capabilities of Microsoft Copilot and how custom AI solutions can further enhance MSP service offerings. Implementation & Startup Time: Zulfiya and Dmitry provide practical insights into the time and resources required to implement data and AI solutions for MSP clients. Actionable Tips & Advice: Ask the Right Questions: MSPs should proactively ask clients about their reporting processes, data silos, and pain points to identify opportunities for improvement. Start Small: Begin with a single data source or a specific reporting challenge to demonstrate the value of data analytics and AI. Embrace Continuous Learning: Stay up-to-date on the latest trends in data analytics and AI to provide the best possible service to clients. Consider a Strategic Partnership: Partner with experts like Omadli Group to accelerate the implementation of data and AI solutions. Companies and Websites Mentioned: Omadli Group: https://www.omadligroup.com/ SafePoint IT: https://www.safepointit.com/ ConnectWise: https://www.connectwise.com/ QuickBooks: https://quickbooks.intuit.com/ NinjaOne: https://www.ninjaone.com/ Salesforce: https://www.salesforce.com/ HubSpot: https://www.hubspot.com/ Microsoft: https://www.microsoft.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Dawn Sizer: Zero Trust & Iguanas (EP773) 39:12

לפני 5 weeks39:12

39:12

Marv and Dawn dive deep into the challenges faced by MSPs, from vendor frustrations to the ever-present need for robust cybersecurity. They discuss the surprising usefulness of ThreatLocker, with Marv admitting he uses ThreatLocker because Dawn told him to! The conversation shifts to vendor stacks, frameworks, and the elusive quest for industry standards, touching on the roles of organizations like GTIA (formerly CompTIA). They also explore the importance of understanding the "why" behind security solutions and the dangers of relying on "easy button" solutions that don't truly address underlying problems. The duo then veers off-road into a hilarious discussion about the Florida Man games. Zero Trust & ThreatLocker Dawn discusses her experience using ThreatLocker, emphasizing the importance of understanding its functionality and the value of solutions like Cyber Hero. MSPs & Vendor Relationships An in-depth look at the common frustrations between MSPs and vendors, including cold calling issues, pricing changes, and the need for better communication and empathy on both sides. Industry Standards & Maturity The importance of establishing industry standards for MSPs, drawing parallels with professions like doctors and lawyers, and the challenges of finding consensus on these standards. The "Easy Button" Marv and Dawn explore the trend of vendors offering simple solutions that don't truly address the underlying issues, and the responsibility of MSPs to educate clients on existing product capabilities. Florida Man Games A lighthearted tangent into the bizarre world of the Florida Man games, complete with alligator involvement and the potential for a meth cook-off (not really). Why Listen? This episode provides a candid and insightful look into the challenges and opportunities facing MSPs today. Whether you're grappling with vendor relationships, seeking to improve your cybersecurity posture, or just need a good laugh, this episode delivers practical advice and entertaining commentary. Links: ThreatLocker: https://www.threatlocker.com/ Channel Pro: https://www.channelpronetwork.com/ GTIA (formerly CompTIA): https://gtia.org/ NIST: https://www.nist.gov/ CIS: https://www.cisecurity.org/ CMMC: https://dodcio.defense.gov/CMMC/ SpecterX: (No website found) N-able: https://www.n-able.com/ Nerdio: https://www.nerdio.com/ FirmGuard: https://firmguard.com/ CyberQP: https://cyberqp.com/ PAX8: https://www.pax8.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Zero Trust World 2025 - After the Show (EP 772) 1:00:20

לפני 5 weeks1:00:20

1:00:20

Uncle Marv kicks off the show with a big shout-out to Danny Jenkins and ThreatLocker for the Zero Trust World experience. Despite being stationed next to the food (hello, noisy plate clanking!), Marv was thrilled with the turnout at his podcast booth. Listeners will be happy to know that he hasn’t forgotten about that 365 migration that just keeps on going! The main event? A chat with Brian Weiss from iTech Solutions about the groundbreaking announcements from ThreatLocker. They discussed the new patch management, user store, web control, and crowd control features. Brian, a partner advisory board member, shares his excitement about these updates, emphasizing how ThreatLocker is truly listening to its partners and delivering real solutions. Marv teases his upcoming adventure at the Florida Man Games, promising a wild report next week. He also shares updates on ASCII Edge in Costa Mesa, TechCon Unplugged, and next week’s guest, Tiffany Ricks from HacWare. It's an episode packed with tech insights and a peek into the lighter side of the IT world. Why Listen? This episode offers a unique blend of tech insights and entertainment. You'll get the lowdown on the latest from Zero Trust World, understand how ThreatLocker is changing the game, and enjoy a laugh-out-loud preview of the Florida Man Games. It's perfect for MSPs, IT professionals, and anyone who loves a good dose of tech with a side of humor. Actionable Tips and Advice Swag Evaluation: Marv's advice to vendors: Make your swag good! Quality pens and useful items make a difference. Partner Advisory Boards: Brian highlights the value of being on a partner advisory board where your voice is heard and acted upon. Event Selection: With so many events, choose wisely. Focus on those that offer genuine education and networking opportunities. Companies and Websites Mentioned ThreatLocker https://www.threatlocker.com/ Florida Man Games Official Trailer: https://www.youtube.com/watch?v=3P8Gt7hiPj8 ASCII http://events.ascii.com/ TechCon Unplugged http://techconunplugged.com/ Ronald McDonald House: https://www.rmhc.org/ Ninite: https://ninite.com/ Action1: https://www.action1.com/ NinjaOne: https://www.ninjaone.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Track: "Enough", NEFFEX Music provided by https://slipstreammusic.com Download / Stream: https://get.slip.stream/ertaCa Listen on Spotify: https://go-stream.link/sp-neffex === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Zero Trust World: Day 1 - Rubber Ducky Dangers (EP 771) 30:49

לפני 5 weeks30:49

30:49

Uncle Marv is live at Zero Trust World 2025, diving deep into cybersecurity with two key figures from ThreatLocker. First up is Kieran Human, a Special Projects Engineer, who sheds light on the frighteningly simple dangers of "rubber duckies" – innocent-looking USBs that can wreak havoc on your systems. They explore how these devices can bypass security and exfiltrate data and also discuss real-world scenarios like Wi-Fi Pineapples and OMG Cables. Then, Marv chats with Rob Allen, the Chief Product Officer at ThreatLocker and a former MSP owner. Rob compares the MSP landscape in the US versus Ireland and emphasizes the proactive "get-up-and-go" attitude he's observed in US-based MSPs. He shares his journey to ThreatLocker, driven by a need for more robust security solutions after witnessing frequent ransomware attacks on his clients. Rob shares an experience that was a ‘game changer’ for him and how ThreatLocker was able to solve it. He underscores the importance of a layered security approach, highlighting how ThreatLocker's elevation control and ring-fencing capabilities can nullify inherent risks. Main Topics Covered: Rubber Ducky Threats: A breakdown of how these USB devices can be used for data exfiltration and system compromise. US vs. Ireland MSP Landscape: Rob Allen discusses the key differences in mindset and business approach between MSPs in the US and Ireland. The Evolution of Ransomware: Insights into how ransomware attacks have evolved, with a focus on data exfiltration and reputational damage. ThreatLocker's Security Approach: An explanation of how ThreatLocker's application whitelisting, ring-fencing, and elevation control features can prevent cyberattacks. Why Listen? This episode provides a unique blend of technical insight and real-world MSP experience. You'll gain a deeper understanding of the evolving threat landscape and learn how to implement proactive security measures to protect your business and your clients. This is a must-listen for MSPs, IT professionals, and anyone concerned about cybersecurity. === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Travel Sponsor: ThreatLocker === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Growing Your MSP with TDSynnex (EP 770) 43:09

לפני 5 weeks43:09

43:09

In this episode, Uncle Marv interviews Meredith Payne, Senior Director of Business Development at TDSynnex. They discuss the evolution of TDSynnex and its commitment to supporting MSPs in today's dynamic IT landscape. Meredith shares insights into the MSP Evolve program, a framework designed to help MSPs grow and optimize their businesses. The conversation covers the range of support services, training programs, and tailored solutions available to MSPs through this initiative. Meredith emphasizes the importance of understanding each MSP's unique needs and tailoring solutions to maximize their market potential. The discussion also touches on TDSynnex's Stream One cloud platform, billing management tools, and the new digital bridge initiative, which aims to connect MSPs with TDSynnex resources directly from their existing applications. Meredith highlights TDSynnex's commitment to providing a hybrid model that supports both digital and traditional sales approaches. Why Listen: This episode offers valuable insights for MSP owners and IT professionals looking to optimize their partnerships with distributors and leverage the resources available to them. Listeners will gain a deeper understanding of TDSynnex's MSP Evolve program and its potential to enhance their businesses. What You'll Learn: The evolution of TDSynnex and its commitment to supporting MSPs Details about the MSP Evolve program and its benefits How TDSynnex's Stream 1 cloud platform can streamline operations The new digital bridge initiative and its potential to improve efficiency Strategies for leveraging TDSynnex's resources to grow your MSP business Actionable Tips: Explore the MSP Evolve program and its consultation process to identify opportunities for partnership Leverage TDSynnex's Stream 1 cloud platform and billing management tools to streamline operations Take advantage of the white-labeled storefront option to expand your reach and automate sales processes Stay engaged with TDSynnex through events and webinars to learn about new offerings and enhancements Consider TDSynnex's global presence when planning to scale your MSP business into new markets Companies and Websites Mentioned: TDSynnex ( tdsynnex.com ) Ingram Micro ( ingrammicro.com ) Arrow Electronics ( arrow.com ) D&H Distributing ( dandh.com ) Microsoft ( microsoft.com ) === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
Conquer Project Chaos with Moovila (EP 769) 48:30

לפני 5 weeks48:30

48:30

Uncle Marv interviews Mike Psenka from Moovila about their AI project management platform and its benefits for MSPs. Mike addresses listener questions from the previous episode, particularly focusing on how Moovila alerts users to project deviations and integrates with PSAs like ConnectWise, Halo, and Autotask. The Critical Path Engine continuously analyzes project portfolios, identifying risks and capacity conflicts, and virtualizes updated timelines, and reschedules engineers, with the option for project managers to supervise and approve changes. Mike emphasizes the value of Moovila's operations and support teams, who assist customers with onboarding, digital transformation, and template customization. Mike also addresses the value proposition for smaller MSPs (five or fewer employees), highlighting how Moovila can reduce operational costs, minimize the need for specialized project management hires, and provide redundancy in organizational knowledge. Upcoming features like Project Hub will offer a library of best practice templates for various tasks, further enhancing the platform's utility. He also dives into how Moovila helps MSPs manage multiple projects by identifying capacity conflicts across the entire portfolio, considering virtualized dates based on project status to prevent scheduling churn. The discussion further explores the collaborative nature of the MSP industry and how Moovila adapts to the specific needs of MSPs compared to other sectors like construction. Mike likens Moovila to "RMM for projects," emphasizing its ability to monitor, identify risks, and provide alerts, similar to how RMM tools manage endpoints. He also explains the probability of project delays and how Moovila helps MSPs address these inevitable issues proactively. Why Listen: Discover how AI-driven project management can revolutionize your MSP, improving efficiency, reducing errors, and enabling better resource allocation. Learn how Moovila's unique approach can address the inherent challenges of project management and position your MSP for future success. What You'll Learn: How Moovila integrates with PSAs to provide real-time project updates. The benefits of the Critical Path Engine for identifying and resolving project risks. How Moovila can help smaller MSPs scale efficiently and manage resources. The concept of "RMM for projects" and its application to project management. How Moovila addresses the probability of project delays and minimizes their impact. Actionable Tips and Advice: Automate repeatable tasks: Templatize common tasks like customer onboarding to quickly create projects and assign them to engineers automatically. Understand your critical path: Ensure your team understands the critical path process to proactively manage projects. Embrace supervised automation: Use Moovila's AI to identify potential issues and virtualize solutions, but always have a project manager supervise and approve changes. === MUSIC LICENSE CERTIFICATE Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
MSPAA & MSP Visibility with David Jooste: EP 768 29:50

לפני 6 weeks29:50

29:50

Uncle Marv interviews David Jooste from the MSPAA (MSP Association of America) about the organization's mission and activities. David emphasizes that the MSPAA focuses on public-facing advocacy for MSPs, connecting them with the business community rather than solely providing internal business advice. He highlights their efforts at events like the IT Expo, where they ensure MSPs get recognition and opportunities to speak. The MSPAA also facilitates networking dinners where MSPs can build relationships. David explains that MSPAA is unique because it does not focus on how an MSP runs its business but instead focuses on distributing MSP content to the business community. MSPAA also offers opportunities such as open contracts, which are business opportunities from companies looking for MSPs. David addresses the common question of how the MSPAA differs from other industry organizations like ASCII and CompTIA. He reiterates that the MSPAA is externally focused, aiming to increase public awareness of MSPs. They offer resources and support, but don't dictate how MSPs should run their businesses. David shares a success story of a new MSP that significantly grew its client base through its association with the MSPAA. He also mentions virtual spaces for MSPs to connect and discuss business growth. MSPAA has been approached by companies in Canada, Australia, the UK, HP, Lenovo, Oracle, and Google who are interested in getting access to MSPs. MSPAA offers a complimentary first year of membership. After verification, members are given a searchable profile on the MSPAA website and opportunities for interviews, webinars and event hosting. Why Listen? This episode provides valuable insights into a unique organization dedicated to promoting MSPs to the broader business community. Learn how the MSPAA can help you gain visibility, build relationships, and grow your business through public advocacy and community engagement, without the pressure of membership fees or vendor pitches. What You'll Learn How the MSPAA differs from other MSP organizations. The benefits of public-facing advocacy for MSPs. How to get involved with the MSPAA and its events. How the MSPAA helps MSPs connect with potential clients. The importance of building relationships within the MSP community. Companies & Websites Mentioned: MSPAA (MSP Association of America): https://mspaa.net === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
767 PowerShell for Microsoft 365 Migrations 10:14

לפני 6 weeks10:14

10:14

Uncle Marv shares his recent experience migrating mailboxes and data files to SharePoint Online and Microsoft 365 for a referral client. The project, involving 14 mailboxes for 10 users, presented challenges such as limited access to the previous hosting environment and mailboxes exceeding size limits. Marv highlights how PowerShell became essential for overcoming these obstacles, performing tasks more efficiently than the Microsoft 365 portal would allow. He emphasizes that while the portal is task-oriented, PowerShell’s object-oriented nature provides greater flexibility and speed, especially when dealing with multiple mailboxes or complex configurations. Marv provides practical advice for those new to using PowerShell with Exchange Online, including running PowerShell as an administrator, using a dedicated admin account with multi-factor authentication, and keeping the Exchange Online management module updated. He also shares specific scripts he used during the migration, such as those for gathering mailbox information, enabling auto-expanding archives, and removing "prohibit send receive" statuses. Marv encourages listeners to download the scripts he used, test them out, and provide feedback for improvement. Why Listen: This episode provides valuable insights into how PowerShell can streamline Microsoft 365 migrations and other IT tasks. Whether you're new to PowerShell or looking to expand your scripting skills, you'll gain practical knowledge and actionable tips to improve your efficiency and effectiveness. What You'll Learn: Why PowerShell is often better and faster than the Microsoft 365 portal for certain tasks. Best practices for connecting to Exchange Online using PowerShell. How to use PowerShell scripts to gather mailbox information and manage mailbox settings. How to enable auto-expanding archives and resolve mailbox quota issues using PowerShell. The importance of embracing PowerShell as a valuable tool in the modern IT landscape. Actionable Tips: Always run PowerShell as an administrator for necessary permissions Use a dedicated admin account with multi-factor authentication for enhanced security Regularly update the Exchange Online management module Start with basic PowerShell scripts and gradually expand your knowledge Links: Download my PDF of PowerShell Scripts: https://www.itbusinesspodcast.com/downloads/365-exchange-powershell/ === SPONSORS Premier Partner: NetAlly === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
766 Moovilla: AI Project Management for MSPs 38:15

לפני 6 weeks38:15

38:15

Uncle Marv interviews Mike Psenka, CEO of Moovila, winner of the 2024 SWAG Award, about revolutionizing project management for MSPs. Mike discusses Moovila's origins, stemming from challenges observed in both the construction industry and the MSP space, and how their AI-driven platform addresses the unique needs of MSPs, particularly those looking to scale or improve their efficiency. They discuss how Moovila helps MSPs transition from traditional project management to a more automated, reliable system, emphasizing the importance of trusting the data and proactively identifying potential issues. The conversation explores the "project paradox," highlighting the statistical likelihood of project delays and the critical need for early risk detection and clear communication with clients. Mike shares how smaller MSPs can also benefit from the platform, particularly through community sharing of best practices and future automations that reduce manual tasks. Why Listen: This episode offers MSPs practical insights into overcoming project management challenges, improving customer satisfaction, and increasing profitability. It provides a fresh perspective on leveraging AI to automate and optimize project workflows, enabling MSPs to deliver consistent, high-quality results and build stronger client relationships through transparent communication. What You'll Learn: How AI-driven project management can improve efficiency and reduce errors in MSP operations. The concept of the "project paradox" and its implications for managing project timelines. Strategies for effectively communicating project status and potential delays to clients. The benefits of productizing projects and leveraging community best practices. Actionable Tips & Advice: Embrace Automation: Explore tools like Moovila that can automate project tasks, freeing up your team to focus on more strategic initiatives. Communicate Proactively: Establish clear communication channels with clients and keep them informed of project progress, potential delays, and any necessary adjustments. Focus on Credibility: Prioritize accurate project timelines and transparent communication to build trust and strengthen client relationships. Productize Your Services: Develop standardized project templates and processes to improve efficiency and consistency in your service delivery. Companies & Websites Mentioned: Moovila: https://www.moovila.com/ Connectwise: https://www.connectwise.com/ Kaseya: https://www.kaseya.com/ Monday: https://monday.com/ Microsoft Project: https://www.microsoft.com/en-us/microsoft-365/project/project-management-software Smartsheet: https://www.smartsheet.com/ Komatsu: https://www.komatsu.com/ Caterpillar: https://www.caterpillar.com/ === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
765 Chris Keith: Hire Smarter 1:03:29

לפני 7 weeks1:03:29

1:03:29

Uncle Marv kicks off the podcast catching us up on his busy week at IT Expo in Fort Lauderdale, complete with a listener luncheon and MSP panel appearance! He also gives us an update on his ongoing Office 365 migration saga (we've all been there, right?). The main event is a return visit from Chris Keith of Hirexe, diving deep into the benefits of hiring South African staff to augment your IT organization. Chris shares how Hirexe helps MSPs go beyond just finding help desk techs, and how they can even source talent for marketing, SEO, and more! They discuss the rising popularity of South Africa as a talent pool. Chris emphasizes that it isn't just about labor costs, but also about cultural affinity, similar time zones, and a sophisticated workforce. They then explore the rigorous vetting process Hirexe uses, including video recordings and personality assessments, to ensure you get the right fit. Chris also addresses concerns about commitment, emphasizing that Hirexe ensures employees receive a significant pay increase, remote work opportunities, and a supportive onboarding experience. Marv and Chris then explore the entrepreneurial mindset needed to thrive in the MSP world, discussing the importance of focusing on vision and strategy rather than getting bogged down in technician-level tasks. Chris explains that Hirexe can free up business owners to be true entrepreneurs by providing affordable, high-quality talent. They wrap up with a discussion about changing workplace expectations and the importance of results-oriented work. And of course, it wouldn't be a show with Uncle Marv without a Florida Man story! Guest Bio: Chris Keith is a serial entrepreneur and the founder of Hirexe, a company specializing in connecting MSPs with top-tier talent from South Africa. Chris is passionate about helping business owners focus on vision and growth by providing affordable, high-quality staffing solutions. Companies and Websites Mentioned: Florida Man Shoo Alligator from backyard pool: https://tinyurl.com/4wv296ut Hirexe: https://hirexe.com/ IT Business Podcast: https://itbusinesspodcast.com/ Somewhere.com (formerly Support Shepherd): https://www.somewhere.com/ Zero Trust World: https://ztw.com/ MSPChannelJobs.com: https://www.mspchanneljobs.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
764 Navigating the Cyber Incident "Boom" 1:00:11

לפני 8 weeks1:00:11

1:00:11

In this episode of the IT Business Podcast, Uncle Marv hosts cybersecurity expert Matthew Fisch and Attorney Christopher Regan to discuss the crucial "boom" moment during a cyber incident. They explore what happens when a cybersecurity disaster strikes and how to respond effectively. The conversation kicks off by defining what "boom" means in cybersecurity terms. Matt explains that it's not always a sudden event but can be a process that unfolds over weeks or months. They stress the importance of staying calm and having a well-prepared incident response plan. Chris, a seasoned privacy attorney, shares insights on the legal implications of declaring an incident and the importance of using the right terminology. The team discusses the value of cyber insurance and how insurers can provide crucial support during an incident. The experts offer practical advice for IT professionals and MSPs on the front lines of incident response. They emphasize the need for proper documentation, secure communication channels, and the importance of preserving evidence. The episode wraps up with a reminder to be cautious about sweeping minor incidents under the rug and the potential consequences of not following through on stated security policies. === Websites and Links: Fort Mesa - https://fortmesa.com/ Florida Man in dalmatian onesie outruns troopers, tasers, and K9's: https://tinyurl.com/23f75f2x === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
763 Solving MSP Hiring Woes with Chris Keith 35:41

לפני 8 weeks35:41

35:41

Uncle Marv welcomes Chris Keith, founder of HireXE, to discuss the challenges of hiring in the IT and MSP space. Chris shares his entrepreneurial journey, from digital advertising to creating a hanger company, before focusing on solving the talent acquisition problem in the channel. HireXE's unique approach involves tapping into the South African talent pool, where Chris has found high-quality, cost-effective professionals familiar with the MSP industry. He explains how their rigorous vetting process and full-time employment model benefit both MSPs and employees. The conversation covers the specifics of HireXE's services, including their month-to-month contracts, seamless integration with client companies, and their ability to handle various roles from L1 tech support to service coordinators. Chris also touches on their plans to develop an AI-driven matching system to streamline the hiring process further. Looking to the future, Chris discusses HireXE's focus on the channel market and their plans to attend industry events like ASCII. He also shares his interest in useful AI tools and his role as a "Useful AI guy," highlighting the potential of AI in enhancing productivity and decision-making in business. Companies and Websites Mentioned: HireXE - hirexe.com MSP Channel Jobs - https://www.mspchanneljobs.com/ Zorus - https://zorustech.com/ RedrO- https://orderredro.com/ ASCII Edge 2025 - https://events.ascii.com/ Snipd - https://www.snipd.com/ === SPONSORS Premier Partner: NetAlly Internet Provider: Rythmz Digital Partner: Designer Ready === LICENSE CERTIFICATE This license certificate documents a license to use the item listed below on a non-exclusive, commercial, worldwide and revokable basis, for this Registered Project. Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML For any queries related to this document or license please contact Envato Support via https://help.elements.envato.com/hc/en-us/requests/new === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

1
762 GhostGPT: AI Hacking Threat or Hype? 1:04:23

לפני 9 weeks1:04:23

1:04:23

Uncle Marv welcomes Ryan Miller, Chief Information Security Officer at RootPoint, to discuss the latest trends in cybersecurity. They dive into the recent buzz around Ghost GPT, an AI-powered tool that's causing concern in the tech world. Ryan offers a balanced perspective, explaining that while such tools may make certain hacking tasks easier, they don't necessarily lower the barrier to entry for cybercriminals as much as some fear. The conversation shifts to the challenges of managing IT security in today's landscape. Ryan shares insights on the importance of proper security practices, including the need for comprehensive endpoint protection and the risks associated with certain vendor requirements. He emphasizes the value of collaboration between IT professionals and employees, cautioning against practices that can alienate staff, such as overly aggressive phishing simulations. Uncle Marv and Ryan also touch on the evolving nature of managed services, with Ryan highlighting RootPoint's approach of tailoring enterprise-level solutions for their clients. The episode wraps up with a humorous Florida Man story, providing a light-hearted end to an informative discussion on serious cybersecurity matters. === Links and Companies Mentioned RootPoint - https://www.rootpoint.com/ AV Summary Report: https://www.itbusinesspodcast.com/downloads/av-summary-2024/ Florida Man Arrested Despite Having Ankle Monitor: https://tinyurl.com/3c6ap245 Florida Halo Law Protects First Responders: https://tinyurl.com/244p87x9 ThreatLocker - https://threatlocker.com/ Mitel - https://www.mitel.com/ Microsoft - https://www.microsoft.com/ === MUSIC LICENSE CERTIFICATE: Envato Elements Item Item Title: Upbeat & Fun Sports Rock Logo Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET Item ID: CSR3UET Author Username: AlexanderRufire Licensee: Marvin Bee Registered Project Name: IT Business Podcast License Date: January 1st, 2024 Item License Code: 7X9F52DNML === Show Information Website: https://www.itbusinesspodcast.com/ Host: Marvin Bee Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ Become a monthly supporter: https://ko-fi.com/itbusinesspodcast…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.