The Humanness of Brands with Aprajita Jain

Uncorked: The Podcast

We are SO excited to have Aprajita Jain, Chief Marketing and Brand Evangelist from Google, on Uncorked this week! Aprajita's unique background—born into an Indian family, raised in Germany, and working for Google in the US for 20 years—has shaped the person she has become and the incredible work she does.

Steph and Aprajita dive into her multicultural upbringing and her journey to Google, touching on her initial perplexity at Google's interest in her marketing background and what has led into an amazing career. They explore so many topics including the evolving landscape of digital marketing, reflecting on how technology and consumer behavior have transformed over the past two decades, Aprajita's thoughts on the importance of brands connecting with consumers on a human level, the significance of authenticity and emotional connection in brand building, Aprajita's role as a marketing evangelist, where she emphasizes driving industry progress and sharing insights rather than pushing product sales and finding an appreciation for finding joy in life's simple moments and emphasizes the beauty of micro habits and micro moments. Aprajita also reflects on facing headwinds in the current economic climate, emphasizing the importance of focusing on what one can control and setting achievable goals.

We know you will love this episode and gain so much from Aprajita's story and insights into the humanness of branding and her experience working with one of the largest companies in the world!

LINKS TO TOPICS WE TALK ABOUT:

Corkboard Newsletter: Sign Up

Aprajita Jain: LinkedIn

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