Stand the F*ck out - How to Balance Brand and Performance Marketing | Louis Grenier

UNF#CK YOUR DATA

Marketing often seems like the wild west of data & analytics. Made up Key figures, vendor-provided promises of quick and easy sales. But how do we really create a distinction? And why is marketing even important? In this week’s episode your host Christian Krug interviews Louis Grenier, freelance marketing coach and consultant. Author of the book – Stand the f*ck out.

A great product might be a good start for a new business. But if no one has ever heard of you and your shiny new thing, people probably won’t come and buy from you.

This is where a great marketing story begins.

Unfortunately, there are several things that can go wrong here. From an unclear offer to an unknown buying group or a vague branding. Things can terribly influence your performance in the market. Platforms like google or meta now offer to help you and by just inserting some dollars to their tools your product will sell itself. Well if something sounds too good to be true, most of the time it is.

While there is nothing wrong with putting ads online and performance marketing itself, it also is only one half of the truth. If people know you, then it becomes more likely that they buy from you than your unknown competitors.

A huge part of that is defining your Unique selling point. The one meaningful thing that sets you apart from all the others out there. It doesn’t need to be something groundbreaking. It can be unbundling a wrapped process or putting something new to an established product or service. Like a nice can with a skull around water.

As people tend not to buy thing with rational decision making. This means that marketing is even more important. Which feelings does your brand give them? Do you help them to present themselves in special way?

If you can answer those questions – you already made the most important steps into establishing your brand.

From then on you can take the next steps.

▬▬▬▬▬▬ Profiles: ▬▬▬▬

Louis at LinkedIn: https://www.linkedin.com/in/louisgrenier/

Find Louis’ Book: https://www.stfo.io/

Christian at LinkedIn: https://www.linkedin.com/in/christian-krug/

Unf*ck Your Data at Linkedin: https://www.linkedin.com/company/unfck-your-data

▬▬▬▬▬▬ Book recommendation: ▬▬▬▬

Siobhan book recommendation: How brands grow – Byron Sharp

The “UYD” bookshelf at Melena’s store: https://gunzenhausen.buchhandlung.de/unfuckyourdata

▬▬▬▬▬▬ Where to find UN#CK YOUR DATA: ▬▬▬▬

Podcast at Spotify: https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa

Podcast at iTunes: https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019

Podcast at Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6

UYD at Youtube: https://www.youtube.com/@unfckyourdata

▬▬▬▬▬▬ Contact: ▬▬▬▬

E-Mail: [email protected]

▬▬▬▬▬▬ Timestamps: ▬▬▬▬▬▬▬▬▬▬▬▬▬

00:00 The Importance of Branding and Marketing

03:26 Understanding Marketing: The Wild West of Data

10:55 The Balance Between Brand and Performance Marketing

15:46 Building Lasting Brands vs. Short-Term Gains

20:51 Foundations of Effective Marketing

27:40 Irrational Consumer Behavior and Market Differentiation

30:45 The Power of Packaging in Marketing

31:14 Understanding Irrational Consumer Behavior

32:29 The Fear of Losing Control in Decision Making

35:12 Navigating B2B Marketing Challenges

38:16 Perceived Risk in Purchasing Decisions

40:50 The Role of Pricing in Marketing

42:31 The Importance of Understanding Data

44:01 Trusting Your Gut in Marketing Decisions

46:56 Balancing Data and Intuition

51:20 Learning from Past Mistakes in Marketing