Evolution of Flavor: The Beauty and Aesthetics of Coffee, Flavor Evolution, Taste Makers & Critics

Unfiltered Coffee Podcast: The Theory, Philosophy, and Science of Specialty Coffee

In this episode we try to define beauty and aesthetics of coffee, understand the purpose of art and beauty, put forward a theory on the evolution of flavor, and understand the role of taste makers & critics in coffee.
Here is a white paper that supports the theory:
Paper
Here is a step by step guide for becoming a taste maker:

1. Research different taste makers in the field and start exploring their work.
2. Start to decipher what specifications of their work you like and don't like.
3. Decide on the specifications that you want your aesthetic to convey.
4. Experiment with these different specifications and how to create potential aesthetic options.
5. Consider how these different specifications work together to create a cohesive aesthetic.
6. Ask for feedback from taste makers and critics to refine your ideas.
7. Once you have a final aesthetic, use it consistently in your work to establish it and make it recognizable.

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