Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods

Unpacking the Digital Shelf

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Squid Game: The Official Podcast

1
Keys and Knives - S3 Ep 1 26:28

לפני 17 ימים26:28

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26:28

Squid Game is back—and this time, the knives are out. In the thrilling Season 3 premiere, Player 456 is spiraling and a brutal round of hide-and-seek forces players to kill or be killed. Hosts Phil Yu and Kiera Please break down Gi-hun’s descent into vengeance, Guard 011’s daring betrayal of the Game, and the shocking moment players are forced to choose between murdering their friends… or dying. Then, Carlos Juico and Gavin Ruta from the Jumpers Jump podcast join us to unpack their wild theories for the season. Plus, Phil and Kiera face off in a high-stakes round of “Hot Sweet Potato.” SPOILER ALERT! Make sure you watch Squid Game Season 3 Episode 1 before listening on. Play one last time. IG - @SquidGameNetflix X (f.k.a. Twitter) - @SquidGame Check out more from Phil Yu @angryasianman , Kiera Please @kieraplease and the Jumpers Jump podcast Listen to more from Netflix Podcasts . Squid Game: The Official Podcast is produced by Netflix and The Mash-Up Americans.…

לפני שנה 33:23

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After a decade of rapid growth and experimentation, ecommerce for many is moving into a more mature phase, while of course still being incredibly dynamic. Many companies are finding that the new opportunities for category growth lie in establishing the best practices for omnichannel execution and then scaling those capabilities while adapting it to each local market. Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods, has been at the front lines of that ecommerce growth curve at Mondelez and at Arla. She is now leading Arla’s efforts to bring together the crossfunctional collaboration across teams and in every market to improve the consumer’s omnichannel shopping journey and drive better results. She joined the podcast to lay it all out.

316 פרקים

Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods

Unpacking the Digital Shelf

17 subscribers

published לפני שנה

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316 פרקים

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Unpacking the Digital Shelf

1
Trends in Amazon Brand Strategy and Innovation, with Jay Lovelace, CEO at Jungle Scout 25:14

לפני 7 ימים25:14

25:14

These are, how should I say it, interesting times to be a seller on Amazon. It’s good to be able to make decisions based on data in the midst of the chaos, so Jay Lovelace, CEO at Jungle Scout joined the podcast to lay out the trends that the data is identifying overall and across some specific categories that are on the move.…

Unpacking the Digital Shelf

1
Surfing the Retail Media Wave, with Paul Brooks, Partner at Tenet Advisory & Investments, ex-Coles 360 39:55

לפני 13 ימים39:55

39:55

For the first episode of the APAC edition of Unpacking the Digital Shelf, Teresa is joined by Paul Brooks, former GM of Retail Media at Coles360 to discuss the retail media scene in Australia. Paul shares his journey building one of Australia’s largest retail media networks, the growth phases retailers go through, and the real-world trade-offs that come with scaling these platforms. We also explore how Australia compares to the US, UK, and Asia – and what brands need to focus on to win in this fast growing landscape.…

Unpacking the Digital Shelf

1
The Budget Flows Where the Performance Goes and Other OmniCommerce Lessons, with Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue 30:41

לפני 14 ימים30:41

30:41

I don’t know whether it’s a holy grail, but certainly a worthy grail is getting your organizations to behave with an omnichannel mindset to hopefully connect with the consumer however and wherever they choose, driving better conversion and a more strategic joint approach with your customers. Kenvue has organized around that mindset to ensure that they are spending their next dollar in the most productive place possible. That takes clear signals, communication, and strong relationships - all things we talk about with the fantastic Kacie McKee, Head of Omni-Commerce and Digital Acceleration at Kenvue. (This episode was recorded on May 20, 2025)…

Unpacking the Digital Shelf

1
BONUS EPISODE: Live Recaps from Cannes Lions Festival of Creativity 32:50

לפני 20 ימים32:50

32:50

On this bonus episode of Unpacking the Digital Shelf you will hear the recap of each day of the Cannes Lions Festival of Creativity as Lauren Livak Gilbert sits down with Colin lewis & Kiri Masters each day to summarize the themes.

Unpacking the Digital Shelf

1
Live from Cannes Lions with Jeff Cohen from Amazon Ads 24:23

לפני 21 ימים24:23

24:23

Tune in to hear some of Amazon’s announcements from Cannes Lions Festival of Creativity and how AI will change discover for the consumer.

Unpacking the Digital Shelf

1
Boosting the Search and Content Flywheel - An AI Case Study, with Bob Bowman, Search and Digital Shelf Expert at Win the Shelf and NEEM 43:34

לפני 28 ימים43:34

43:34

While Global Head of Digital Commerce Search at Unilever, Bob Bowman, now Search and Digital Shelf Expert at Win the Shelf and NEEM, was at the forefront of introducing AI into his global search and content operations to scale the business impact they were able to have. He joined the podcast to share the under the cover essential components and strategies required to test and learn his way to better content reaching more product pages at a lower cost.…

Unpacking the Digital Shelf

1
The Barcode is Getting WAY Smarter, with Kerry Morrison, Head of Retail and Marketplaces at GS1 34:49

לפני 5 weeks34:49

34:49

That little barcode on the box, the engine of every sale, is getting a HUGE makeover, one that promises to transform the consumer’s shopping journey and their interactions with your brand. All powered by the new GS1 QR Code! There’s a ton of opportunity packed into that code, and Kerry Morrison, Head of Retail and Marketplaces at GS1 joined the podcast to make sure you’re getting ready to take advantage of it.…

Unpacking the Digital Shelf

1
Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine 36:40

לפני 6 weeks36:40

36:40

Love starting out with facts! Did you know, 47% of shoppers now start their buying journey on marketplaces. And 63% of consumers prefer buying from marketplaces? Seems like this 3P thing ain’t going away, particularly in chaotic times when having channels and listings that you can turn on and off, that you can control, can come in handy. Jordi Vermeer, VP of Revenue, North America at ChannelEngine, joins the podcast with the Why, What, and Hows of designing and executing a marketplace strategy that works for you.…

Unpacking the Digital Shelf

1
Using Unit Economics to Guide Decisions in Uncertain Times, with Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce 41:30

לפני 7 weeks41:30

41:30

Times of chaos and uncertainty do have an uncomfortable but necessary side effect of focusing one’s mind both on what is important and what is within one’s control. This is certainly true in the zoom rooms and boardrooms of any company in commerce. For our guest Colin Kaster, President of Strategy, Digital Advertising, and Operations at Equity Commerce, an e-commerce agency optimizing Amazon and omnichannel sales, much of the answers lie in understanding the real unit economics of every SKU you sell and then optimizing your business around where the opportunities for maximum profitability lie.…

Unpacking the Digital Shelf

1
Conquer Amazon Vendor Central and Win, with Justin Leigh, CEO at Workflow Labs 37:46

לפני 8 weeks37:46

37:46

Winning search and driving conversion are the two ecommerce victories that get the attention of the Amazon algorithm and drive the flywheel. Turns out, when brands struggle with those metrics, the cause often lies way, way down in the detailed depths of Amazon Vendor Central. Justin Leigh, CEO at Workflow Labs, joins the podcast to talk about strategies to identify the root causes of friction in your Amazon funnel and how to fix them.…

Unpacking the Digital Shelf

1
It’s Time to Market to the Algorithm, with Tim Wilson, Chief Revenue Officer at ProductWind 35:32

לפני 9 weeks35:32

35:32

Listeners of this podcast are experts at thinking about the consumer who is shopping in a digital context, and how to do their best marketing to win over those consumers in the moments of discovery and conversion. Tim Wilson, Chief Revenue Officer at ProductWind, thinks that you ought to marketing at another customer that you may be neglecting: the algorithm itself. Winning at that marketing motion may be more extensive, and more winnable than you think. Tim joined the podcast to explain.…

Unpacking the Digital Shelf

1
Legal Can Be Your Best Commercial Business Partner, with Josh Jacobs, Legal Director at North America Core Reckitt 37:35

לפני 10 weeks37:35

37:35

Risk vs. reward. Does it always need to be a binary choice? Do you and your legal teams always need to be at odds? Well, there’s a new lawyer in town. And Josh Jacobs, Legal Director at North America Core Reckitt and his team have invested a ton of time and effort in building out a process of collaboration, education, and intense communication to change that paradigm and make his Reckitt legal team a powerful partner in lowering risk and increasing the rewards. Josh joined the podcast and laid out he brings an innovative mindset and strong empathy for business objectives to the challenging areas of risk management, brand protection, and consumer privacy. It’s a really fresh perspective, and a competitive advantage. And he brought along Mr. Mucus!…

Unpacking the Digital Shelf

1
Bridging Gaps and Breaking Silos - How IT Drives Growth with Jon Harding of Conair and Lauren Livak Gilbert of DSI 28:50

לפני 11 weeks28:50

28:50

Welcome to our first cross over podcast with eCommerce Braintrust. I joined Jordan Ripley & Julie Spear from Acadia as we chatted with Jon Harding, CIO of Conair about the latest DSI research report. We dug into how IT and the rest of the business need to collaborate to see success in 2025!

Unpacking the Digital Shelf

1
The Coalition of the Willing, with Heather Campain, VP, CPG Integrated Go-to-Market Strategy at Epsilon 39:29

לפני 12 weeks39:29

39:29

Unpacking the Digital Shelf

1
Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue 34:25

לפני 13 weeks34:25

34:25

The MegaSales of the big retailers represent both risk and opportunity, and the size of both are constantly changing. Today’s guest, Sunava Dutta, Chief Product Officer at Pacvue, brings a ton of insights around overall strategic organizational and process best practices and a dive into the data and what it portends for this season of the Prime Days and the Walmarts Deals. It involves all the rooms of your house and a lot of math.…

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Unpacking the Digital Shelf « » Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods

Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Creating A Global Approach to Omnichannel Execution Excellence with Local Control, with Vivian Valks, Global Ecommerce Acceleration Manager at Arla Foods