How Tiktok saved my business from bankruptcy | David King | S2E24

UNSTOPPABLE with Kerwin Rae

King by name, king by nature. Today on Unstoppable I have the immense pleasure to chat with David King the owner of Sydney rock candy store Sticky. David opened his shop at the rocks in 2001. When the pandemic hit, his revenue went down to zero. Out of desperation, he decided to bring the art of candy making online, and has now become the most followed Tiktok account in Australia. An incredible story, but an even more incredible man behind all of this. Follow Sticky online: https://www.tiktok.com/@stickyaustralia?lang=en https://www.instagram.com/stickylollies/?hl=en https://sticky.com.au/ 0:00 Introduction to David and Sticky business 3:17 Sticky starting on social media 8:39 Sticky's content strategy and sales 14:15 From ex-lawyer to candy maker 17:29 David’s craftsmanship 23:32 David's spiritual side 29:56 The process mind of candy making 35:53 How Sticky approach social media 37:36 Challenges in scaling 43:58 Sticky charitable initiatives 46:49 Life since TikTok success 52:53 David piece of advice