EP57 | 🔥Story Selling Continued! This time with a B2B example.🔥

Usable Marketing

Let’s face it. Complex products are hard to explain! If you’re finding yourself saying “It’s Complicated” when you try to describe what you do or what your product does, story selling is the answer.

In this example, I’m going to show you how to create a story for a specialty chemicals company in the metal finishing industry . . . which I have to admit I didn’t even know WAS an industry until we worked together.

Hero: A-line manager at on the metals finishing line at a company like John Deere or Westinghouse

Problem: RUST. Rust is the villain!!

Wizard: My client. For now, we’ll just call them Brand X.

Way: They have a special process that they implement that not only eliminates the possibility of rust - which gets the boss off his back, but it also does it WITHOUT phosphates, which gets the government off their back.

CTA: Schedule a call with my client Jeff at Brand X and he’ll determine in just 30 minutes if they can solve your problem, and save you money at the same time.

Happy Ending (Help them reach the goal SAFELY): In fact, here’s exactly what will happen.

- Just head over to their website and watch the video

- Once you watch the video, you’re gonna realize that this process will absolutely eliminate your rust issue, but you’re still going to want to know how you can implement it on YOUR line

- So just click on the “assess my line” button under the video and answer 5 questions.

- If and only if they know without a doubt that they can solve your problem, you’ll be presented with the ability to book a meeting with Jeff to dig further into your problem.

- IN FACT, we’re so serious about NOT WASTING your time, that we’ll buy your time with Jeff, who will take no more than 30 minutes to tell you straight — without any selling — how they can implement the system for you. That means once the call is completed, he’ll ask you where you’d like $100 bucks sent. And if you can’t accept the $100, he’ll ask what charity you’d like it donated to.

- So you can see, there is zero reasons not to go check out that video. At best, not only do you get to implement a system that will eliminate rust, saving millions of dollars in returns and fixes, but also getting the boss and the government off your back. And at worst, you or a charity of your choice will have $100 more than you did 30 minutes prior.

- Sound good?

So there you go. That’s the story structure applied to a chemicals company

PS. Want more of this goodness with me working on your company personally? Register for my Masterclass to learn my entire system at http://tmcmastery.com OR if you’re the “let’s just get this done now” and you want me to work on this WITH you, you can just shoot me a message.

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