Key Sales Enablement Practices for Value Selling Success

Value Coffee Talk

How can sales enablement help amplify the adoption and impact of value selling?

In this interviews, Cheryl Marriott, Senior Director for Sales Enablement at Skillsoft, discusses the sales enablement programs that can help drive value selling adoption and success, including the leverage of AI, the need for upskilling and reskilling, and the use of badging to prove learning accomplishments.

She also highlights the importance of executive sponsorship, choosing the right partners, and taking a crawl-walk-run approach to implementing enablement programs. Marriott emphasizes the value of storytelling, conversational AI simulators, and value platforms in enabling sales teams to have value-based conversations with customers.

She recommends integrating sales enablement and talent enablement and investing in training, coaching, and support to drive effective adoption and use of enablement tools.