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Changing electoral landscape in Africa with Jonathan Moakes
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2023 will see Nigeria, the continent's most populous nation, hold elections alongside eSwatini, the last absolute monarchy on the continent. The two countries could not be more different, but they share something in common - a growing young population. Much has been said about Africa's "demographic dividend" and its potential to change Africa's trajectory. However, there has been little discussion about how that potential can be realised.
In this episode, we focus on creating change through the ballot box and how Africa's demographics have and will continue to shape results at the polls. We talk to Jonathan Moakes, a leading expert in strategy, communications, campaign design and campaign management. He is currently a Director at Sabi Strategy.
Jonathan shares his thoughts on how election campaigns in Africa have changed over the past two decades and which upcoming elections he’ll be watching closely. He analyses the impact of the demographic dividend on election campaigns, and we look at what the private sector can learn from the changing electoral landscape.
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