PR expert, Eric Fischgrund, tells us what not to do when a reporter calls

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Manage episode 332586448 series 2850876
על ידי Vet Candy התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

It happens to every business, maybe it is a malicious social media post or a call from a reporter looking for a hot story. If these aren't handled the right way, it can turn in to a big disaster.

On this episode of Vet Candy IRL, we meet Eric Fischgrund, the CEO of founder of FischTank PR. Eric talks about how to deal with negativity in the media, what to do, and the biggest mistakes you don't want to make.

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#pr #veterinarymedicine #vetmed #negativemedia #socialcrisis

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