How Buildium uses Video to Build Its Business

Video Marketing 2.0

Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers. On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.