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Social Media Algorithms – Part 2: How to Increase Social Media Post Reach
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Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach.
This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex.
The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage.
In Social Media Algorithms – Part 1, we discussed how algorithms work and how social media sites use them. In this blog, we will look at some more specific tips that explain how to get your social media posts seen.
Check out our social media cheat sheet to view specs for images, videos, and text.
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