Balancing upfront design versus iterative design

Virtual Domain-driven design

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience 21:35

לפני 10 ימים21:35

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How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content Strategy, UX and Business Analyst teams. Jason has a true talent for guiding projects to successful launches as quickly and efficiently as possible. With strong collaboration skills and attention to detail, he is always looking for the right thing in order to create a better experience for users, clients, and teams. His expansive experience includes multinational, multilingual intranets, startups, marquee consumer brands, global agencies, mobile apps, and more. Notable client work includes Patagonia, Groupon, Samsung, Boston Consulting Group, Sitka Gear, Goop, American Medical Association, and more. RESOURCES The Office of Experience: https://www.officeofexperience.com https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

לפני 5 שנים 1:49:16

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We want early feedback to inform foundational or load-bearing decision making before committing to hard/expensive to change design decisions. But we don’t want to start building based on flawed design decisions, the consequences of which are hard/expensive to change when we discover it is faulty. The problem is, how do we balance these two polarities from an either-or to both-and thinking.

In this session, we will explore contexts and tradeoffs in upfront design versus iterative design. Joining us to share their perspectives and experiences in a never-ending discussion are: *Dawn Ahukanna (Design Principal and Front-End Architect) *Rebecca Wirfs-Brock (Architecture, Design Heuristics, and Agile Practices) *Diana Montalion (Architecting content systems strategies for enterprise) *Vladik Khononov (Software Engineer and Cloud Architect) and *Trond Hjorteland (IT Architect and aspiring sociotechnical systems designer).

We will facilitate using a polarity map from Barry Johnson to guide the conversation and find out the patterns and signs to observe to start managing these polarities for yourselves.

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#Science #Tech #Social Sciences #Domaindriven Design If #Virtual Domaindriven Design If

Balancing upfront design versus iterative design

Virtual Domain-driven design

16 subscribers

published לפני 5 שנים

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MP3•בית הפרקים

We will facilitate using a polarity map from Barry Johnson to guide the conversation and find out the patterns and signs to observe to start managing these polarities for yourselves.

52 פרקים

#Science #Tech #Social Sciences #Domaindriven Design If #Virtual Domaindriven Design If

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Virtual Domain-driven design

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