Conversation Design Mastery - Hans van Dam, Robocopy

Voice Tech Podcast: Master AI for B2B Audio Content Marketing in 2025

On the show today we welcome Hans van Dam, the co-founder of Robocopy, a company that trains and certifies conversation designers all around the world. Hans begins by explaining to listeners what exactly conversation design entails and why it is important in the context of conversational AI technologies.

We cover the various areas that conversation designers need to understand and consider, including technology, psychology, language and empathy, and then Hans gives us a breakdown of the Robocopy process that he and his team have refined by working with brands over the years. Tuning in to this episode, listeners will also hear more about starting a career in conversation design and how we can apply this function in teams.

We talk about the online conversation design course itself – a program that teaches you to write natural language dialog for chatbots and voice assistants.

Links from the show:

• Hans van Dam on LinkedIn
• Hans van Dam on Twitter
• Robocopy
• Conversational Academy
• Botcopy
• KLM
• Surveyline
• Cathy Pearl on LinkedIn
• Wired for Speech
• Scrum
• The Great Gatsby
• Marcel Proust
• Zero to One
• Nutribullet

Sponsors:

• Project Voice << 30% off code: VOICETECHCARL

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