Chasing the Numbers with Trent Anderson

We Built This Brand

In this episode of "We Built This Brand," you’ll hear from Trent Anderson, the Head of Growth and Strategy at Podchaser. Trent and Chris discuss the origins and key features of Podchaser, emphasizing its role as a vital data aggregator and discovery tool in the industry. Together, they delve into the importance of entering podcasting with the right intentions, the significance of Podchaser's Power Score, and what lies ahead for the company. If you’ve ever wanted to know what goes into crunching the numbers for your favorite podcast, this is the episode for you!

Show Highlights

• (0:00) Intro
• (2:01) What led Trent to Podchaser
• (3:25) Origins of Podchaser
• (5:18) Podchaser as a podcast database
• (6:44) Breaking down podcasting stats
• (11:40) Benefits of Podchaser’s pro package
• (14:26) Advertiser hesitancy in podcasting
• (19:27) The Podchaser “Power Score”
• (22:03) Trent’s role at Podchaser
• (26:13) Changes in podcasting trends
• (29:05) Podcasting with intention
• (33:00) Where Podchaser is heading
• (36:22) The meaning of Podchaser’s name
• (37:32) What brand does Trent admire?
• (39:40) Where you can find more from Podchaser

About Trent Anderson:
Trent is the Head of Growth & Strategy at Podchaser with an extensive background in marketing. When he’s not working for the IMDB of the podcast world, he’s likely watching Bravo reality shows with his wife.

Links:

• How to Find Podcast Listener Demographics: https://www.podchaser.com/articles/podcast-insights/how-to-find-podcast-listener-demographics
• Podchaser’s LinkedIn: https://www.linkedin.com/company/podchaser/
• Podchaser’s newsletter: https://www.linkedin.com/newsletters/6999456299717382145/