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67: Make People’s Lives Better with Diana Kelly Levey
Manage episode 374874326 series 3264817
תוכן מסופק על ידי Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Britt Klontz & Jackie Lambert, Britt Klontz, and Jackie Lambert או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Today’s episode stems from a freelance journalist’s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes into a freelance journalist’s work. We’ll cover how shopping roundups are put together and how older pitches and smaller, “hometown experts” (think: local podiatrist) fit into this world. With it, come out on top with new ways to provide value to those reporters whose mission is simply to make their audience’s lives better.
In this episode, you'll learn why…
key phrases matter with pitches and story ideas
imaginary editorial headlines create winning subject lines
ALL experts should pay attention to shopping stories
Our guest is:
Diana Kelly Levey is a freelance writer, journalist, published author, and editor whose work has been featured in outlets such as Health, Real Simple, InStyle, and Reader's Digest, just to name a few. She has 20 years of experience working for national publications and award-winning brands on staff and as a freelancer. She thrives when she is covering topics, products, and services that help people and can improve readers’ lives in some way.
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