Social Media Secrets: How to Build Your Presence

web3 with a16z crypto

with @0xgaut @ishverduzco @rhhackett

Welcome to web3 with a16z. Today we’re talking about how to make social media work for you, rather than overwhelming you.

Whether you’re a startup founder, creator, avid doomscroller, or longtime lurker, this show has tips and tactics you can use to attract attention, build a following, and level up your online presence.

In this episode, we cover what to do and what not to do, how much of your authentic self to bring to the table vs. merely playing to the algorithms, turning your interests and obsessions into viral hits, and what standup comedy has to do with the art of posting.

Our guest today is Gauthier Le Meur, aka Gaut, a meme-maker with a cult following who also happens to be the cofounder and chief operating officer of Alongside, a DeFi project that creates investible crypto market indices. Joining him is the man behind our handles, a16z crypto Social Lead Ish Verduzco, as well as me, your host, Robert Hackett.

Resources

• Social for startup founders: A practical guide to building an online presence by Ish Verduzco [a16z crypto, August 2024]
• How to build a social presence in web3 and beyond [video]
• How to 10x on Twitter (without getting lucky) [@ishverduzco on X, March 2021]
• 24 Prompts to Get Over Writer's Block in 2024 by Ish Verduzco [The Creator Blueprint, January 2024]

As a reminder, none of the content should be taken as investment, business, legal, or tax advice. Please see a16z.com/disclosures for more important information, including a link to a list of our investments.