275: From TikTok to Binance: James on Gen Z, Bitcoin ATHs & the Future of Crypto

Web3 with Sam Kamani

James Quinn Kumar from Binance ANZ joins Sam to explore how Binance reached over 280 million users in just 8 years. He shares the lessons from Facebook and TikTok that helped Binance thrive in B2C, the role of liquidity in institutional adoption, and how Gen Z sees Bitcoin as a new path to wealth in a world of rising property prices.

They also dive into AI-generated content, digital ownership, the rise of stablecoins, Bitcoin’s latest ATHs, and why Binance is betting on Web3 wallets, creators, and grassroots community building for the next billion users.

Key Timestamps

• [00:00:00] Introduction: Sam introduces James from Binance ANZ and sets the stage for the discussion.

• [00:02:00] James’ Crypto Journey: From TikTok to diving into blockchain full-time.

• [00:04:00] Binance’s Global Rise: How it scaled from a startup to 280M+ users in 8 years.

• [00:06:00] Liquidity & Institutions: Why institutions choose Binance and what sets it apart.

• [00:07:00] Spot Trading Focus: The engine behind Binance’s retail and institutional success.

• [00:08:00] Bitcoin ATHs & Market Sentiment: The psychology and macro forces driving BTC’s rally.

• [00:10:00] Stablecoin Rotation: New user behavior signals maturity in crypto investing.

• [00:12:00] BTC hits 200K NZD: Community reactions and changing perceptions of Bitcoin.

• [00:14:00] NZ vs AU Adoption: A comparison of crypto penetration across both markets.

• [00:17:00] Why Binance Survived: 24/7 customer service, community feedback loops, and user trust.

• [00:19:00] Global Community Events: Why Binance runs IRL events across the world daily.

• [00:22:00] Web3 Wallet Vision: Becoming the “Google of Web3” with a full ecosystem strategy.

• [00:24:00] Kiwi User Survey: Key takeaways from Binance NZ’s latest investor sentiment report.

• [00:25:00] Hodl Mentality: How Kiwi users are maturing with a long-term crypto outlook.

• [00:27:00] Creators & Monetization: A personal take on the future of content ownership via Web3.

• [00:30:00] AI Agent Economy: How blockchain enables agents to transact and coordinate.

• [00:34:00] Binance’s Goals: Onboarding 1 billion users, improving Web3 UX, and better user insights.

• [00:36:00] Final Ask: James calls for creators and content partners to collaborate with Binance.

Connect

https://www.binance.com/

https://www.linkedin.com/company/binance/

https://www.linkedin.com/in/jamesquinnkumar/

https://x.com/jamesqk

Disclaimer

Nothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.
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