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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Western Weekender
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Manage series 2089306
תוכן מסופק על ידי westernweekenderpenrith and Western Weekender. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי westernweekenderpenrith and Western Weekender או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Podcast by Western Weekender
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164 פרקים
סמן הכל כלא נצפה...
Manage series 2089306
תוכן מסופק על ידי westernweekenderpenrith and Western Weekender. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי westernweekenderpenrith and Western Weekender או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Podcast by Western Weekender
…
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164 פרקים
כל הפרקים
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Western Weekender
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1 Tension's Running High E21 - Liam Henry joins us, plus a week until Vegas! 41:12
41:12
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Liam Henry joins us to talk about his stellar 2024 season and what 2025 has in store. Plus we discuss everything leading up to Las Vegas, and will Nathan Cleary be a one-club player?
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Western Weekender
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1 Tension's Running High E20 - A Penrith Stadium exclusive, plus Troy's wild 2025 prediction 52:21
52:21
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We drop some exclusive news about the Penrith Stadium upgrade, plus the boys chat about last week's pre-season game against Canberra and the lack of game time big players will have before Las Vegas. And Troy Dodds has a wild prediction about Penrith's 2025 season.
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Western Weekender
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1 Tension's Running High E019 - The footy's back, Vegas looms 43:30
43:30
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Troy Dodds and Nathan Taylor return with a fresh season of Tension's Running High. The boys preview the new NRL season, look at this weekend's trial against Canberra and break down the upcoming Las Vegas mission.
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Western Weekender
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1 Ready For Takeoff - Margy Osmond 16:33
16:33
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. Margy Osmond, CEO of the Tourism & Transport Forum Australia, joins us to talk about the impact of the airport on sectors she advocates for.
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Western Weekender
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1 Ready For Takeoff - David Borger 21:13
21:13
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. David Borger - Executive Director, Business Western Sydney, chats about the impact the airport will have on the business community in the west, and Sydney more broadly.
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Western Weekender
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1 Ready For Takeoff - Anthea Hammon 21:25
21:25
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. Anthea Hammon - Managing Director of Scenic World - explains how the new airport will boost tourism in western Sydney and beyond.
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Western Weekender
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1 Ready For Takeoff - Matt Dufty & Tom McCormack 27:28
27:28
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. Matt Duffy - Chief Operating Officer, and Tom McCormack - Chief Technology Officer, at Western Sydney International Airport explain their roles and achievements with the project, and how they will bring the airport to life.…
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Western Weekender
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1 Ready For Takeoff - Katy Hannouch And Royston Douglas 20:46
20:46
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. Katy Hannouch - GM Community Engagement, and Royston Douglas - GM First Nations Engagement, at Western Sydney International Airport explain their roles and achievements with the project.
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Western Weekender
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1 Ready For Takeoff - Simon Hickey 27:44
27:44
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A special limited podcast series presented by The Western Weekender and Western Sydney Publishing Group. Simon Hickey, CEO of Western Sydney International Airport, talks about what the airport will mean for the west, and why it's an exciting time.
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Western Weekender
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Born and bred in western Sydney, Heath Davis went from Western Weekender journalist to top Australian filmmaker. He's the man behind hits such as Broke, Book Week and the recent festive smash, Christmess. Heath chats to us about what inspires his movies, the issues facing the Australian film industry and reveals what's next.…
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Western Weekender
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When Panthers became the 'World of Entertainment' in the 1990s, Max Cowan was the marketing genius working his magic behind the scenes. His father Roger - Panthers CEO for 40 years - left an incredible legacy, and ensured the Cowan name was synonymous with both Panthers and Penrith. In this first episode of On The Record's fourth season, Max opens up about his life and career, and speaks of Roger's time at Panthers - from the highs of his vision coming to life, to the lows that had a devastating impact on his life. This is a must-hear Penrith tale. Search 'Western Weekender' wherever you listen to podcasts, or stream/download below.…
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Western Weekender
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As the founder and CEO of Jim’s Group, Jim Penman created one of the biggest franchising businesses in the world. A passionate, dedicated and unique business person, Jim joins us to share insights into what drives success and happiness. With many Jim’s franchises in Penrith, the business has come a long way from the early days of Penman himself mowing lawns.…
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Western Weekender
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2003 Panthers Grand Final hero Luke Priddis opens up about his rugby league career, including his fractured relationship with NRL super coach Wayne Bennett. He also reveals how he almost left Penrith at the end of the 2004 season, and speaks about his life after football - including with the Luke Priddis Foundation. It's a fascinating chat with some never-before-heard stories about his celebrated footy career.…
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Western Weekender
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1 On The Record - David Bradbury 1:06:49
1:06:49
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David Bradbury was Penrith's youngest ever Mayor, then became the Federal Lindsay MP and rose through the ranks of Australian politics. Now back in Australia working with KPMG, David talks about his time in politics, his decade working in Paris and why he loves being back in Penrith. And he answers an inevitable question: would he ever make a political comeback?…
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Western Weekender
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From humble beginnings, Karen McKeown has shown strength and preservice throughout her life - and now sits as the State Member for Penrith. Karen speaks about growing up not knowing her mother and being raised by her beloved grandmother, about her schooling and university and how she first got into politics. She gives us an insight into both Council and State Politics, and gives us insight into her future plans.…
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