Understanding Human Behavior and Culture with Business Anthropologist Bob Morais

What I Wish I Knew with Mike Irwin & Simon Daw

Bob Morais is a go-to person when the goal is to understand human behavior. The business anthropologist has worked with brands such as Coca Cola, Danone, Fairmont Hotels, FreshPet, GlaxoSmithKline, Hain Celestial, Pinnacle Foods, Pfizer, Post, Proctor & Gamble, Sabra, Safeway, Swissotel, and WD-40 to distill customer insights into business strategy. He is a lecturer at Columbia University Business School.

In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Bob talks about the techniques to understand human behavior, how culture continually evolves, what cancel culture really means, big data versus thick data, and what may be the Covid pandemic’s lasting implications on modern culture.

Morais began his career with Grey Advertising and spent 25 years with advertising agencies. He then served as principal at market research firm, Weinman Schnee Morais. He is the author of five books and more than 50 articles. His work has been featured in Advertising Age, American Anthropologist, Forbes, and the Huffington Post. He’s been interviewed by the New York Times, CBS Radio, and Adweek. He holds a PhD from the University of Pittsburgh and a certificate from NYU’s Stern School of Business. He was a Fulbright Scholar, National Science Foundation Grantee, Mellon Fellow, and co-winner of an Alfred P. Sloan Foundation grant.

What I Wish I Knew with Mike Irwin & Simon Daw...

Life and career rarely go to plan. Breakthroughs happen on the ragged edge when things aren't quite going as expected. What I Wish I Knew podcast hosts Mike Irwin and Simon Daw explore lessons learned by leading athletes, creators, entrepreneurs, leaders, and difference makers. They all have three things in common: none are perfect, all are humble, and they've learned a few things along the way. In What I Wish I Knew, they share their lessons with you.

http://www.whatiwishiknewshow.com