Innovation is a process for doing things differently :: Amanda Utz

What is Innovation?

Amanda Utz is a Partner at Avant Strategy. She has twenty years of experience driving change for senior executives at start-ups, private equity-owned businesses, and Fortune 500 companies. In this episode, we explore the significance of innovation to idea-oriented creative folks, and the importance of an innovative approach to thinking beyond product or service innovation.

More about our guest:

Amanda Utz has successfully managed transformational projects across strategy, marketing, sales, and operations for leaders across multiple organizations including The Home Depot, Mannington Mills, and Veritiv.
She has held multiple interim Head of Marketing roles for PE backed businesses (brought in by the PE firms) to hep the businesses quickly set up foundational marketing elements, strategic company and product positioning messaging, lead generation strategies, etc., while also helping with the execution of these tactics. Amanda enjoys partnering with executives to deliver solutions that meet their needs across various functional areas and industries.
You can learn more about her on her LinkedIn.

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Episode Guide:

0:00 - Intro

1:25 - What is Innovation?

4:06 - Creative Marketer vs Process-driven Marketer

6:10 - Innovation to idea-oriented creative folks

7:30 - innovative approach to thinking

9:55 - Changes in the corporate marketing world

10:45 - What isn't innovation? A baker-cake analogy

12:52 - Hobbies beyond baking

14:10 - Innovation, travel, and Airbnb

17:04 - Innovating, launching, and promoting

17:44 - The B2B work

22:00 - Innovation in processes

23:32 - Advice to innovators

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.