Is the world turning a 'blind eye' to the Sudan war?

What You Need To Know

Could Britain be doing more to stop the brutal civil war in Sudan?
The country's ambassador to the UK has warned a genocide is unfolding, with with tens of thousands of civilians slaughtered in the most recent escalation in the Western Darfur region.
But he says the international community has been turning a 'blind eye' to the conflict.
So how could the fighting be stopped?
ITV News International Editor Emma Murphy tells Lucy Watson what you need to know.