))
ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider
Manage episode 378104325 series 3407000
תוכן מסופק על ידי Tim Rowe. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Tim Rowe או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
198 פרקים
שתפו
