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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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אהבתי27:29
Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Meek shall inherit the earth
Manage episode 365746467 series 2507763
תוכן מסופק על ידי @IAmTheHow. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי @IAmTheHow או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Jo Meek, sometime Wild Running Guide, and ultra icon, talks about taking on (and winning) the Cape Wrath multi day ultra.
25 פרקים
Manage episode 365746467 series 2507763
תוכן מסופק על ידי @IAmTheHow. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי @IAmTheHow או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Jo Meek, sometime Wild Running Guide, and ultra icon, talks about taking on (and winning) the Cape Wrath multi day ultra.
25 פרקים
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1 What happens when running meets art and environmental activism? Answer: The Salmon Runfrom Ultra to 5km 33:47
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The Salmon Run (now in its third year), gives runners from Ultra to 5km and non runners the chance to express their care for this fascinating and seriously endangered keystone species, by getting involved in a running ritual, which takes people on the salmon's migratory river journey over 50 miles from sea to spawning ground and in doing so, connects the many communities alongside the Exe. Ceri speaks to the founders Anne Marie and Jo Salter of Tidelines CIC about the Salmon Run, which takes place on September 29th, 2024.…

1 From Wild Child to World Champion: David Sharpe, Enigma on the Track 1:15:12
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There's nothing conventional about David Sharpe, former world 800m junior champion, European outdoor silver medallist and European indoor 800m champion. Ceri talks to Sharpey about his athletics career, his wild side and undiagnosed ADHD and also interviews the author of a new biography on Sharpey, Brian Gardner. Interview with Brian Gardner to 16:30, Part 1 with David Sharpe to 52.12 and Part 2 with David Sharp to 1.15.…

1 Diversifying skill sets to get connected 31:26
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What makes a good outdoors educator and what changes are needed in the face of climate change, mass disconnection with nature and barriers to access in the countryside? Ceri speaks to educator, expedition leader and soon-to-be author Emma Linford

1 A Right to Roam - what's our future? 50:09
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Right to Roam Instigator and founder of the Stars Are For Everyone, Lewis Winks talks to Ceri about the Darwall case, creating a Right to Roam which is more like Scotland's and seeking to influence the political narrative.
Global expedition leader Mark Hannaford, whose expeditions have trained the Ukrainian SAS and helped Syrian refugees, among many others worldwide, talks to Wild Running about what the Darwall ruling will mean for future generations, if it is lost.

1 The Meek shall inherit the earth 21:15
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Jo Meek, sometime Wild Running Guide, and ultra icon, talks about taking on (and winning) the Cape Wrath multi day ultra.
We preview the notorious (and popular) Grizzly trail race by interviewing race organisers Steve Haines and Andy West: the best and arguably, the toughest, mixed terrain running event in the South West.

1 Get in the zone: zone training the slow way. 52:36
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Kilkenny physio, former International track runner and European Masters champion Eoin Everard, discusses zone training, the science behind the benefits of slow running benefits, neuromuscular athletes v aerobic athletes and why Jake Whiteman was able to beat Ingebrigtsen. Listen and learn stuff.

1 Tim talks fells, cells and running parallels to Gaia 33:03
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Ceri talks to Tim Lenton, Devon based fell runner and Professor of Earth System Science at Exeter University, about Gaia, competition, zombie running and the parallels between the earth as an organism and us as an organism...a running organism!

1 Up a mountain, down a hill with Mike Jones. 34:09
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Another peak behind the curtains of trail event organising. In this episode, we talk to Ultra-Trail Snowdonia RD Mike Jones.

1 Bring back the booty my luverrrr. 37:38
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Wild Running finally caught up with our Cornish neighbours Bys Vyken, whose Founder and Race Director Dave Andrewartha, sees event organising as a kind of therapy.

1 Rule Brittonia: What is it that makes a good coach? 1:11:27
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In the next of our coaching series, getting an insight into what makes athletes and coaches click, Ultra Running champ, Fast Running Guru and top endurance coach Robbie Britton shares a few of his 1001 tips with Ceri at Wild Running Podcasts. 1001 Running Tips by Robbie Britton is a light-hearted and informative guide to all kinds of running; you can buy a copy here https://bit.ly/3ATb4od…

1 George 'the Guru' Gandy-A legendary athletics coach remembered 28:17
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Wild Running pays tribute to George 'the Guru' Gandy, the British athletics coach, who will be fondly remembered by Loughborough students and athletes from across the country.

1 Thirst for Adventure: The long and the short of it.. with Damian Hall 47:21
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This two part podcast introduces Damian Hall's ding dong Pennine Way record and his thirst for tea. Part two reveals how he got on on his Wainwright Coast to Coast record, hyponatremia, his environmental activism, Ironman's taking over of the UTMB and his own definition of wild.

1 Which Way to S...t Creek? A look behind the curtains of organising events in a pandemic 41:42
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In our mini series... Which Way to S..t Creek? Wild Running takes a peek behind the curtains of event organising with Mudcrew's Race Director Jane Stephens.
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Wild Running: Trail Running and SwimRun Adventures

Siân Longhthorpe, an Asics Frontrunner ambassador and a good friend of Wild Running, was a well known athlete on the South West running scene, before she embarked on her biggest challenge yet. Now on a hormone replacement therapy programme for her gender reassignment, Sian talks to Wild Running about the difficult identity transition and how running helped to provide her with a reliable constant, during the darkest days. A brave interview and the first she has given.…
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Wild Running: Trail Running and SwimRun Adventures

1 Off road running's new wave: What the FKT has this got to do with it? 32:32
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For runners, 2020 will go down as the year that races went the way of the dodo and Fastest Known Times became the new end goal, as well as a way to break away from lockdown blues. Wild Running goes niche and catches up with Author and renowned hill runner Ally Beaven, who traces the trend in his entertaining new book, Broken.…
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Wild Running: Trail Running and SwimRun Adventures

Mult-round record breaker, mountain man and ecologist Jim Mann, talks Trees and Tees, training for the Dragons Back, planning for a winter Ramsay Round and many things besides.
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Wild Running: Trail Running and SwimRun Adventures

1 This Mum Runs and Runs - Five Time Olympian, Jo Pavey 37:10
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Five Time Olympian Jo Pavey talks to Wild Running about improvised workouts during lockdown and while backpacking around the world, training while being a mother, being dropped by Nike while pregnant, the importance of goal setting, the mental health benefits of camaraderie and being a lifelong member of Exeter Harriers.…
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Wild Running: Trail Running and SwimRun Adventures

What does finding a connection with landscapes teach us about ourselves? Running as a philosophy, running and ecology, the connection between physical and mental resilience and Pavel's Arctic Run.
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Wild Running: Trail Running and SwimRun Adventures

1 Tough of The Track, interview with Brendan Foster 32:38
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Wild Running's Ceri Rees interviews his all time childhood hero! True athletics legend Brendan Foster gives his first ever podcast interview, to Wild Running about lock down, the Moscow Olympics, never going to the gym, grass roots athletics, Alf Tupper, advice for young athletes, going DIY on his running shoes and this year’s Great North Run (will it or won’t it?). cerirees@wildrunning.co.uk…
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Wild Running: Trail Running and SwimRun Adventures

1 A Man For All Seasons: Joseph Gray Interview 46:59
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“I try to live my life knowing that every day is precious and that every day you wake up, it’s a blessing because you were not promised that day. So I try to make the most of it and live life in the brightest of hues.” Joseph Gray is one of the most versatile runners in the world, in the same mould as Kilian Jornet, and is a two-time World Mountain Trail Champion and multiple world snowshoe champion. He talks to Wild Running about his background in running, living through the Coronavirus, synthetic clothing in sport, the lack of diversity in trail running, snowshoeing, running with bears and why the UK is the ‘dream’ destination for cross country for Americans…among other things!…
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Wild Running: Trail Running and SwimRun Adventures

Join Ceri in conversation with Ben Abdelnoor as they chat about swim-running in The Lake District; tales of serious injury, physical recovery and mental endurance with tips on training, technique and diet. Good advice and planning to shift you out of your comfort zone... Produced for Wild Running by IAmTheHow with music from Kai Engel.…
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Wild Running: Trail Running and SwimRun Adventures

1 Wild Running: The Rise of the Ultra Runners 59:01
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"If you go to the crazy places you meet the crazy people." Join Adharanand Finn in conversation with Ceri Rees as they compare the solo running culture of Kenya and Ethiopia with the team spirit in Japan, where the 'nail that sticks out gets hammered down'... and get the latest on ultra marathons and running events for all at wildrunning.co.uk and thewayoftherunner.com. Produced by IAmTheHow with music from Kai Engel.…
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Wild Running: Trail Running and SwimRun Adventures

1 Wild Running: There and Back Again 11:01
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What's it like to run from John O'Groats to Land's End and back? How do you prepare and from where do you draw your mental & physical strength? Join Ceri Rees from Wild Running in conversation with Adam Holland as they talk about the early years, the inspiration and why Adam runs with a smile. Wild Running provides running & swimming events. Contact Ceri: info@wildrunning.co.uk Produced by IAmTheHow with music from Kai Engel.…
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