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#24 Answering the Tough Questions
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- Five tactics to handle challenging questions:
- Bridging: Acknowledge the question, then pivot to your key message
- Reframing: Clarify your stance and move the conversation to favorable ground
- Three R's (Regret, Reason, Remedy): Show humility, provide context, and offer a solution
- Flagging: Verbally highlight your most important points
- Personalizing: Use short stories to relate and resonate with the audience
- Practice these techniques, especially bridging, reframing, and personalizing
- For mistakes, use the Three R's response
- Answering tough questions isn't about dodging but staying true to your message and connecting with voters
For more information, check out the one-page PDF available for this episode.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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