Nolan Baynes Of 300 Entertainment

WMV (World Music Views)

NOLAN BAYNES is an entertainment marketing executive, media visionary, and production veteran based in New York City.

He is currently a managing partner at IAS Agency, a think tank that is heavily focused on brand marketing and tourism for Ghana, South Africa, and New Orleans. He also serves as a senior consultant for an array of entertainment clients such as ground-breaking record label, 300 Entertainment, and DECO Recording Group, home of Grammy Award nominee and Broadway star Deborah Cox.

In 2011, he became the head of marketing for Music Choice, a streaming/TV music network, with a reach of over 60MM homes in the US. During his time at Music Choice he led all marketing efforts with major record labels, corporate brands, talent agencies, media, and cable companies. He also worked extensively with MVPD partners including Comcast, Cox, AT&T. Baynes also created branding and partnership campaigns for artists such as Chris Brown, 5th Harmony, A$AP Rocky, Taylor Swift, Luke Bryant, etc.

Before his stint at Music Choice, Baynes formed JBF Entertainment, a consulting firm with Jay Fiedler, (former NFL Quarterback - Miami Dolphin). He led business development projects for BET, Rolling Stone Magazine, MTV and NBA legend, Grant Hill. He also forged a strategic partnership with CSM, Inc., a Toronto-based talent agency that represented international superstar, Nellie Furtado, and 7x Grammy Award nominee Tamia Hill, etc.

He started his career in the mid-’90s working for the global, media giant, MTV Networks. He created and oversaw marketing programs for some of today’s most celebrated artists; Beyoncé, Usher, Kayne West, Cold Play, etc. Baynes oversaw music marketing for the network’s marquee events; Video Music Awards, $2 Bill concert series, Campus Invasion, etc. During his time at the network, he worked on the launch team for MTV2, serving as the Production Manager and later the head of Music Marketing. Baynes was also a founding member of the development team that launched MTV Tempo, a network dedicated to Caribbean culture and lifestyle.