185: Adam's A/B Testing MVP

Working Code

תוכן מסופק על ידי Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Adam Tuttle, Ben Nadel, Carol Hamilton, Tim Cunningham, Adam Tuttle, Ben Nadel, Carol Hamilton, and Tim Cunningham או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

1+ y ago 1:03:32

MP3•בית הפרקים

On this week's show, Adam and Ben explore the complexities of implementing AB testing in email campaigns.

The hosts tackle the challenge of integrating AB testing into existing systems without causing disruptions and examine methods for experimenting with various elements like subject lines, calls-to-action, and email contents. They also discuss strategies for automating the selection of winning variants based on metrics such as opens and clicks.

Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.

And, if you're feeling the love, support us on Patreon.

With audio editing and engineering by ZCross Media.

Full show notes and transcript here.

244 פרקים

#Tech #The Working Code Team