תוכן מסופק על ידי Catherine Elsdon. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Catherine Elsdon או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
תוכן מסופק על ידי Catherine Elsdon. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Catherine Elsdon או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The story of the wise men following a star to the Christ child prompts us to look up and around for God’s guiding light in this new year. Music performed by Bethany Russell.
תוכן מסופק על ידי Catherine Elsdon. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Catherine Elsdon או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
The story of the wise men following a star to the Christ child prompts us to look up and around for God’s guiding light in this new year. Music performed by Bethany Russell.
Acts 2:47 describes the Early Church as constantly “praising God and having the goodwill of all the people.” In this week's podcast, Rev. Catherine looks back and praises God for all the wonderful memories of her time at BMUC. MV 30, VU 245 Performed by Bethany Russell. Resources for this series have been adapted from those prepared by Andrew Hyde and Lisa Leffler.…
The Early Church gathered in each other’s homes to break bread and eat food “with glad and generous hearts.” What does it mean to share what we can with glad and generous hearts? Members of our church offer inspiring examples of glad giving! VU 684, VU 400 Performed by Bethany Russell.
The Early Church had a profound sense of community, a togetherness whereby they combined their resources and made sure there was enough for all. But the Spirit also pushes them to expand their sense of who is included-- who the "all" is that they should focus on-- and breaks down the barriers between different communities. The recent confirmation in Kamloops and the attack in London ON have been devastating reminders that widening the scope of love and justice is as urgent as ever. MV 79, VU 606. Performed by Bethany Russell.…
This episode, the second in a series on lessons from the Early Church based on Acts 2, explores the importance of coming together as a community of faith. Music VU 395, 603 Performed by Bethany Russell. This series has been adapted from resources prepared by Andrew Hyde and Lisa Leffler.
Focusing on some of the stories from the Early Church, this series will explore what they have to teach us about what it means to be a community of faith. We'll look at the Book of Acts to remind us of who we are as Christians and what lies at the core of our communities of faith—things like awe and wonder, togetherness and community, enough for all, the glad breaking of bread, and praising God. Whether the church is big or small, young or old, urban or rural or digital, or some mixture in between, we are all called as Christians to form the kinds of communities that are faithful to God’s Word and engaged in God’s mission. Resources for this series have been adapted from those prepared by Andrew Hyde and Lisa Leffler. Music: VU 194, 299 Performed by Bethany Russell.…
This week on the podcast, Rev. Catherine has a conversation with funeral director Lorna Baker. We talk about grief, adapting to change, what makes for a meaningful life, and how a poolside conversation with a stranger set Lorna on a new life path. VU 256, 497. Performed by Bethany Russell Prayer of Invocation from All Things New, written by Rev. Susan A. Blain and Rev. Scott Ressman. Posted on the United Church of Christ website. http://www.ucc.org/50/pdfs/worship-resources.pdf Second prayer adapted from http://lectionary.library.vanderbilt.edu…
A series exploring faith, hope and resiliency from people working on the frontlines of this pandemic. In this episode we hear from Lonnie Jones, a volunteer with the Essex Food Bank, to find out how the pandemic has changed their work and to learn about poverty in rural communities. Music: VU 220, 594 Performed by Bethany Russell Opening prayer: www.re-worship.blogspot.com/2011/09/opening-prayer-matthew-22-1-14.html Second prayer: https://www.bread.org/blog/prayer-hurting-hungry-and-vulnerable (adapted)…
Lessons on faith, hope and resiliency from essential workers serving on the frontlines of this pandemic. In this episode, Rev. Catherine speaks to Katie Nanson, a social worker in private practice, for her insights into mental health and the big questions this pandemic is raising. Music: VU 286, 273 Performed by Bethany Russell Opening Prayer By Foster Freed, Gathering L/E , 2021 Prayer for Mental Health Professionals by the Rev. Babette Chatman, augsburg.edu (adapted)…
As we find ourselves in the midst of another stay-at-home order, Rev. Catherine speaks to essential workers to hear reflections on faith, hope and resiliency from the frontlines of this pandemic. In this episode, we hear from a JK/SK teacher, Deanna Quaglia. She talks to us about changes in her classroom, challenges facing students and the joy of hot lunch days. Young children have much to teach us all when it comes to adapting to change and appreciating the small things in life. Opening prayer by Cheryl Hutchcroft, Gathering L/E 2021 Music VU 161, 357, performed by Bethany Russell.…
Awe and wonder. Joy and hope. Transformation and new life. In this episode we will explore the Easter story as told in Mark’s gospel, and consider the ways in which Easter informs our mission as followers of the Risen Christ. Music: VU 155, 169 Performed by Bethany Russell. Opening prayer by Peter Chynoweth, Gathering, L/E 2021 Prayer for Illumination by Bill Steadman, Gathering, L/E 2021…
This episode is the culmination of our Lenten series on the 5 Essential Practices of the Christian Life, based on the book “The Walk” by Adam Hamilton. We explore those five practices as they are demonstrated by Jesus in his seven last words from the cross. These seven recorded statements of Jesus reveal that, even in his dying moments, Jesus pursued the practices of prayer, study, service, generous giving, and sharing. Opening Prayer by Laura Turnbull, Gathering , L/E 2021 Music: VU 135, MV 78, VU 144, VU 595, VU 143, VU 148, VU 149, Performed by Bethany Russell…
Why are you a Christian? What difference does it make in your life? In this episode, Rev. Catherine considers what it means to own your faith story and share it with others in humble and authentic ways.
Do money and spirituality mix? Jesus thinks so! Money can sabotage or deepen our spiritual life. Listen in as Rev. Catherine Elsdon and guest explore the spirituality of money, the importance of generosity, and key components of 'the good life.' Music: VU 606, VU 594. Performed by Bethany Russell.
If we're serious about following Jesus, we'll cultivate the daily practice of serving God by serving others. In this episode we discuss the scriptural basis for the importance of service, as well as how to go about service in ways that are life-giving. Music: VU 256 “O God beyond All Praising”, VU 560 “O Master, Let Me Walk with Thee”, performed by Bethany Russell.…
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