Ep. 28. Inside Gemini: How a Google content designer helps build AI

Writers of Silicon Valley

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There's an interesting path opening up in content design: working on the actual language models underpinning this explosion of new features we're seeing.

This is a new and fairly anxiety-inducing area. But as content designers, it's important that we engage and help build any type of new technology that involves content - or it's going to outpace us.

This is why I spoke with Ben Barone-Nugent from Google for today's podcast. He's on the Gemini team, and we spoke about his work in moving from traditional "content design" into the content (and conversation) design for an chat-based LLM experience.

This is an important chat for many reasons, but here's a big one: it's important that we see a future for how content designers can be involved in this type of work. We talk about that, and:

• How content designers can work on language models
• The path from content design to conversation design to AI
• What LLMs are good at, bad at, and what we don't know yet
• The future of content design as creating content at scale
• Much, much more!

A quick note: apologies for my audio quality this month. I accidentally used my laptop microphone instead of my big fancy one. Don't hate me!

Ben on LinkedIn:

• Ben Barone-Nugent on LinkedIn

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